I'm not sure how I ought to feel about this thing. My immediate visceral reaction to the idea of a metal show put on by a car company is "Wow, this is fucking lame." When Scion started putting on these shows a couple of years ago I felt pretty sure that it was just a symptom of another one of underground metal's short-lived forays into the "mainstream" and that as long as it lasted it would only attract the sort of metal that people who don't like metal like. But now it appears that some dyed-in-the-wool underground metal acts are starting to get on board with this thing. Last year's Scion "rock" event included acts such as Absu, Voivod, and Hate Eternal. This year's lineup includes Morbid Angel, Immolation, and Obituary along with a bunch of flavor-of-the-week garbage.
What is going on here? I could easily attend this thing but I don't want to as a matter of principle. Am I being ridiculous or is it sensible of me not to support this event even though it features bands who have put out material that I have immense respect for? I expressed my feelings about this to my girlfriend the other day and she thought I was being ridiculous. Her reaction was, "You have a problem with bands taking a paying gig?" Well, no, I don't have a problem with bands taking a paying gig. I just have a problem with this particular kind of gig. It seems like nobody else thinks it's weird that there are a bunch of respectable underground metal acts getting involved with this. Seriously, is my attitude about this ridiculous? Are events like this a symptom of decline? What are your opinions on this? Please share.