Novelty, novelty, more novelty
Dopamine surges for novelty. A new car, just-released movie, the latest gadget…we are all hooked on dopamine. As with everything new the thrill fades away as dopamine plummets.
Here’s how the Coolidge effect works: The rat’s reward circuitry is squirting less and less dopamine with respect to the current female, but produces a big dopamine surge for a new female. Does that sound familiar?
Internet porn is especially enticing to the reward circuitry because novelty is always just a click away. It could be a novel “mate,” unusual scene, strange sexual act, or—you fill in the blank. Someone can click for hours and experience more novel sex partners every ten minutes than our hunter-gatherer ancestors experienced in a lifetime.
What’s a brain to do when it has unlimited access to a superstimulating reward it never evolved to handle? The brain adapts, which can lead to addiction.
We are sultan-chimps on a e-harem. It's funnier to grab the dick and make click for instantaneous pleasure, than to sail across the abyss.
Good site, it tells a lot about our crazy times.