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How mass culture steals your mind and soul

How mass culture steals your mind and soul
November 22, 2013, 08:17:39 PM
The basis of mass culture in all its forms is an experience recognized as common to many people. It is because millions are known to react in the same way to scenes of love or battle—because certain colors or certain kinds of music will call up certain moods—because assent or antagonism will inevitably be evoked by certain moral or political opinions—that popular novels, movies, radio programs, magazines, advertisements, ideologies can be contrived. The more exactly he grasps, whether by instinct or through study, the existing element of sameness in people, the more successful is the mass-culture maker. Indeed, so deeply is he committed to the concept that men are alike that he may even fancy that there exists a kind of human dead center in which everyone is identical with everyone else, and that if he can hit that psychic bull’s eye he can make all of mankind twitch at once. (The proposition, “All men are alike” replaces the proposition, “All men are equal” in the “democracy” of mass-culture institutions, thus making it possible for rich or politically powerful mass-culture leaders to enjoy their advantages while still regarding themselves as “men of the people.”)