There is a problem that goes deeper than appears on the surface. There is a distinct reason that people stop at the level of Opinion, and do not move toward Knowledge, and the eventual completion of the cycle, Experience.
The reasons are myriad; Disney, McDonalds, shopping malls, top 40 radio, and TIME magazine. These "resources" convince people that there *is* nothing beyond opinion, because opinion equals intention, and that's what really matters. It's the ultimate perversion of the "mind-over-matter" concept.