Real art reception needs to be controlled and guided. An ignorant audience will not appreciate it. Welcome to the 20th century...
From Walter Benjamin's The Work of Art in the Age of Mechanical Reproduction
"Mechanical reproduction of art changes the reaction of the masses toward art (...) The progressive reaction is characterized by the direct, intimate fusion of visual and emotional enjoyment with the orientation of the expert. Such fusion is of great social significance. The greater the decrease in the social significance of an art form, the sharper the distinction between criticism and enjoyment by the public. The conventional is uncritically enjoyed, and the truly new is criticized with aversion. With regard to the screen, the critical and the receptive attitudes of the public coincide. (...)
Although this circumstance in itself should not lead one to conclusions about the social role of painting, it does constitute a serious threat as soon as painting, under special conditions and, as it were, against its nature, is confronted directly by the masses."https://www.marxists.org/reference/subject/philosophy/works/ge/benjamin.htm