AVC: Was it hard to break from the heavier music you were mostly known for?
JB: Yeah, it was a challenge relinquishing the past. I felt like I'd become a bit of a caricature, to some extent. Godflesh was always perceived as this industrial, metal, grinding, brutal thing. I'd really gotten tired of it; I'd backed myself into a corner. In hindsight, Godflesh lasted a few years too long, anyway. For me, the challenge was saying goodbye and moving on. I knew I'd lose a load of fans, but I was also quite confident that I'd gain people from other areas who weren't so single-minded about what they listened to. Not that Godflesh fans were that way, particularly. Jesu is kind of single-minded in a way, too, but I'm trying to use melodies that I've derived from the pop music I've listened to all my life. I could never sufficiently get it through my music before; it was always dominated by the aggression factor.
Information is not knowledge, knowledge is not wisdom, wisdom is not truth, truth is not beauty, beauty is not love, love is not music, music is the BEST.
~ Frank Zappa