In Europe this genre is often asociated with so called goth scene ( but you must remember that european gothic is something different than american) and share all failings with it.
Same as in metal. Scene creates them, not thoughts. They rather follow trends than message in music itself.
I think that many people here likes this music because this is something exotic for them, but sometimes, when you know environment of music and what creates it, you began to understand its ordinarity.