I wonder how they know our incomes, it seems a lot of us are pretty well off making 60+ or 100+ grand a year.
The audience key words(??) seem kind of random, they include; walmart, chris benoit, motley crue, and myspace is down twice.
EDIT:
"Audience Keywords
The audience keywords list shows keywords a site's audience tends to type in. These are often but not always the keywords that brought people to the site. The frequency represents how much more often members of this audience use those keywords compared to an average internet user."