Euronymous used a fucking multi-coloured LP.
BC Rich is crap unless you go for the NJ models. Even then, you can get better guitars. You pay for the shape.
Schecters are great, as are some Ibanez (RG 3** and up) and a few Jacksons may be alright. Check into Cort too. You may be able to find a decent Washburn. Like the X30/50, and some seven stringer a friend of mine got from music123, at 72% off. You don't usually want to go under $300 USD for a guitar, even if it's for a beginner.
If it feels good to you, and it sounds good, then it's good. Tonewood, especially in that price range, is B-grade and incredibly inconsistant, as is quality control for most companies. You don't want to buy one sight unseen, it's a pretty big risk. One guitar may be great, and another one of the same model may be rubbish. I remember a story about Tom G Warrior, who says his favourite guitar is a cheap $200 or so guitar his friend bought him as a present, and even the multi-thousand dollar guitars he bought afterwards weren't as good.
That AXS guitar is all mahogany/agathis, so it will be all lows and lower mids and not as much in the high department.
If you want my advice, go and try it out at your local store and buy it there if you like it. Pick each note on each string and let it sustain - see how smooth it is and how long it sustains for. If it wavers too much, then the electronics or the neck joint is bad quality. If it only wavers slightly or not at all, then that's an indication of decent craftsmanship. Check for fret buzz and other abnormalities. If you don't like it, try out a Schecter Omen 6.
The pickups can be (and usually are) changed after a while as an upgrade. Unless you look into the high end guitars, or the mid-priced Schecters that come with Duncans, you probably won't get good stock pickups.