Like it or not, blogs are the way ideas are being promoted on the internet. We want to promote metal, so we're putting up a news blog.
It's not an emoblog (emog?) that's about the author. It's about what's happening in metal and metal ideas. And it's an experiment, like many other things. It's not defeat to try something, and then quit it and try something else if it didn't work out.
Keep moving forward. Not progress, growth.