The problem with metal at this point in its history is that is trapped within style (genre). "This is death metal, this is black metal, this is heavy, this is brutal." These become keywords that people attach to the various types of metal, as if metal as a whole was a filing cabinet with neat little labels on each drawer. Part of what made death metal scary (to me) was how it addressed death (and life) as absurd, unreal, morally ambiguous... bands like this prove that there is no more ambiguity, everything is neatly compartmentalized (this drawer is tagged "goregrind," "sickkk," "brutal," etc.) and so metal is no longer truly frightening, no matter how bloody or perverse this band's lyrics or artwork may be.
Ignore them, they won't last long.