Showing people that something they thought was a demon was not is a good way to put more positivity into the world. Words get re-defined all the time, and there's a power in it.
Nihilism is perhaps the last great taboo: a Zen realism that sees things for what they are, an interconnected network of objects and forces that cannot be visualized in any static form. That scares the shit out of people, so we should show them a path through it.
I agree. Whenever relevant discussion arises, I don't hesitate to bring up such points, be it amongst friends, in class, or even with some family.
Obviously revelations like the ones in the article arise independently since there are plenty of smart people with potential in our time, but it can't hurt to talk with those around you and perhaps prompt some to arrive at the same conclusion and truly see reality for what it is, not through some contorted social or moral filter.