"1. Everyone must get it. It must be simple, not challenging, and most of all not have any poetic essence to its soul, as most fans can't get that and thus will not buy it. "
The reason why post-Black metal as a whole (bar Furze) fails to ellicit any response from my ears. The peculiarirty/ grandeur of the initial bands output made/ still makes great listening. As a huge fan of Voi Vod, I am still obsessed by that originality and experimentation of sound. It is unfortunate but somewhat expected that this most obvious generic quality of the movement has been completely obscured by the crowd. Having said that, it makes me treasure and respect the initial works more for their individuality.