Naming the album "The White God" was really provocative and kind of stupid.
This reminded me of a discussion on another forum.
I find it actually a clever and market-aware move, besides the mythological scope, to use a title that has the capacity to remind of all the strife and conflict that used to surround Varg's media presence so far.
See what happened to Nachtmystium, Wolves in the Throne Room and co. who published pages of anti-fascist statements to be able to play gigs sponsored by auto companies and hipster magazines. Metalheads all over the world nowadays refuse to touch them with a ten foot pole.
But despite all the controversy, Burzum still sells to hipsters, classical music fans and to the most underground fanatics possible alike, maybe more than ever now with the black metal movie presence. Whether they all agree with him or not, there is a growing demand for unapologetic, unrepentant, reliable advocatus diaboli