Hasn't Herzl been a revered figure among Jews for decades? Perhaps anti-semites have just woken up to his brilliance but I don't think I've encountered a Jew in my life who didn't hold Herzl in high esteem.
Jews are like any other group in that they're composed of individuals, and those fit into strata. The non-politicized, non-liberal, non-dramatic Jews will always favor Herzl and other real thinkers; many of them will even openly admire Hitler because "he did some good things too." It's a product of the quality of the person. I imagine you attract the more alert crowd to yourself, so you're going to meet the smart Jews.
In addition, the notion that Herzl was a "self-hating Jew" is a wildly inaccurate supposition invented by bigots who are unable to deal wth the phenomenon you accurately described as "because if people are different, OMFG someone might be ahead of me." Personally, I'm disinterested in anything proponents of hate choose for a sudden 180, as it's at that point you can be certain whatever philosophical merit an idea had will soon be replaced by marketing.
The oldest form of bigotry is the demand for equality, and liberalism is the mother of this bigotry.
If any one person can be Jewish, and point to 3000 years of culture and learning, that's going to offend those who don't have that.
They will slowly maneuver until they have some justification for your hatred, like:
I think a lot of the negative press Herzl gets comes as a result of the relationship the U.S. has with modern Israel.
Any person with a functional knowledge of history sees the following:
(a) The Palestinians are not an ethnic group, but an ethnic aggregate of nearby empires
(b) They hate the Jews and vice-versa
(c) The Jewish population has at least ten points on them in average IQ
(d) Palestinians are therefore doomed to mow lawns for Israelis
(e) Relocating the Palestinians to their ethnic homelands in Syria, Jordan and Egypt solves this problem
I think Israel needs a version of the Final Solution the Nazis should have implemented: stop using these people as your Mexican
indios or African manservants, and instead relocate them. Jewish slave labor did not work out well for the Nazis and was a major reason why they lost the war, in addition of course to the power struggle that left Hitler dominating the Wehrmacht and therefore making decisions he -- a fucking artist, albeit a transcendental genius -- was incapable of making.