The saga of this site is quite interesting, if you see it as a parable.
Up-and-coming writer Cosmo Lee, using his industry connections, founds the site and quickly makes it popular. He works at it daily, covers every new metal release, and is generally as fair-minded as one can be.
A year or two in, he quits, realizing that the work flow never ends -- and that metal is a dead-end, because none of the new bands are really standouts. There are no big victors, just "newer" versions of the same crap that's choking indie rock. Metal is not a growth area, but a moribund one.
Hipsters freak out because having a smart writer validates their own shitty choices in music, or so they think.
Invisible Oranges trolled itself. Lee should have realized that with the hipster name, the post-metal focus, and the appeal of the camp, he was doomed to draw the hipster -- and be drawn into hipster music (all hipster music is the same; you can add metal "flavoring" to it but the underlying twee vapidity disguised as iconoclasm shines through like a fart in church).