Hype Cycle: 2004–2007
Key Artists: Boris, Wolfmother, Dead Meadow
What It Was: Dave Grohl’s unexceptional Probot vanity project brought attention to avant-metal label Southern Lord, making it cool for the ironic-ringer-T-shirt set to share warm PeeBeRs with the denim-jacket-back-patch set. Soon, bands like the Sword, Priestess, and Saviours brought all the energy and aggression of metal without zitty geekazoid tropes like “chops.”
Creative Peak: Mastodon, Leviathan 
Typically Effusive Praise at the Time: “If Sunn 0))) is the ZZ Top of experimental metal, with matching beards and Gibson Les Paul guitars, Boris might be the Kraftwerk, or the Ramones, or even the Jimi Hendrix Experience, depending on the album.” —The New York Times Magazine, 2006
What Happened?: For most people, standing through two hours of Sunn O)))’s fog machine and drone turned out to be “not really my thing.” Indie rockers started their own terrible metal bands (David Pajo’s Dead Child, Rob Crow’s Goblin Cock), and the burnouts nerds laughed at in high school resumed shaking their heads at us all. – The Village Voice
When even the Village Voice says hipster metal has jumped the shark, you know it’s official: both that “hipster metal” exists, which hipsters deny, and that it’s a dead played out trend, which is good news for people who like real metal.
Indie hipster music and metal cannot coexist. They’re coming at the world from opposite angles. Metal is about power, but indie hipster music is about sounding cool and ironic to pacify your friends. Power is war, pandering is pacifism. No pacifism in metal — only war — IF YOU ARE A FALSE…