Horrid – Sacrilegious Fornication

horrid-sacrilegious_fornication

The anthemic, direct energy form of death metal is one of the most recognizable strains of the many sub-groupings within the genre. Possibly the most popular type of death metal, it bridges the gap from heavy and speed metal to more developed and darker forms of metal. For most listeners, this zone stretches from Judas Priest Painkiller to Morbid Angel Covenant with many stops in between.

On Sacrilegious Fornication, Italian death metal band Horrid go back to this method of composition (along with ubiquitous Sunlight Studious production) in an attempt to root their latest album in traditional, tried & true death metal creation. Taking inspiration from bands such as (early) Death, Massacra, and Entombed, the well-crafted balance between melody and ferocity that each band embodied is preserved.

By keeping relatively straightforward time, rhythms are simple enough to understand at first listen, freeing the mind to appreciate the whole of the composition without being thrown off by faux-complexity. While simple, riffs are not low-minded, as the phrasal nature of them trancends verse-chorus limitations and provides the framework for vocals and drums to fit in on either side of the melee, merging into technological barrages that wind their way through a journey of war and death.

Some critics may wish to dismiss bands such as Horrid for being just another “Entombed clone” among dozens. While it’s true that there isn’t much to laud here as being “unique,” what instead can be appreciated is the quality of the music, its careful arrangement, and the enjoyment of listening to an album that respects the higher forms of death metal and wishes to preserve them into the present generation.

Sacrilegious Fornication was released on May 1st and is available from Dunkelheit Produktionen.

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Sadistic Metal Reviews 05-19-14

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What are Sadistic Metal Reviews? We enforce the reality the metal community runs in fear from: music can be judged objectively, but most people “prefer” junk. They want their music to make them look cool to their nitwit social groups, so they deliberately select moron music. Falses, don’t entry!

triptykon-melana_chasmataTriptykon – Melana Chasmata

You do not hire the Navy SEALs to remove your fire ant infestation. Similarly, there is no point telling Tom G. Warrior to “make an album like all those other ones.” It’s the wrong tool for the job. This album is atrocious because it relies on very familiar and predictable ideas with no density, and then Warrior tries to shoehorn some depth into it but achieves on oil on water effect, like someone trying to layer Beethoven over Pantera. The result just dumb and painful. Run like hell.


lacuna_coil-broken_crown_haloLacuna Coil – Broken Crown Halo

This isn’t even metal. It’s the same smarmy cheesy shit that they sing in lounges for drunk bluehairs in Vegas, but they shifted from open chords to power chords. There isn’t even any particular focus on riffs here, just some blithe chord progressions shifting in the background while the vocals take it. But even worse, the music is entirely predictable. This is different from being “basic” in that it’s not derived from simplicity, but a generic version of the same stuff everyone else does. But that “everyone else” aren’t metal bands, and these entryists are trying to sneak that moronic garbage in through the back door.


aborted-the_necrotic_manifestoAborted – The Necrotic Manifesto

People are not bands. Bands are (composed of) people, but are not people. Even a band with good people in it can end up making music as interesting as poured concrete. “Oooh, look how flat it is!” But that’s kind of the problem here: Aborted is flat. It’s straight-ahead pounding death metal/grind hybrid that tends to like one- and two-chord riffs that shape themselves around a basic rhythm. Songs tend toward straight-ahead structures as well. The whole thing feels mentally hasty, like they aimed for a simple goal and then did one take and called it good enough. The highly compressed production just makes it excruciating to hear.


kill_devil_hill-revolution_riseKill Devil Hill – Revolution Rise

Some bands you don’t want to be noticed listening to lest people think you’re an imbecile. Kill Devil Hill is warmed over 1980s Sunset Strip glam “metal” (i.e.: hard rock) with some alternative rock stylings and occasional Rob Zombie infusions. That’s it, and the style tells you the content. In addition to mind-numbing repetition, like all rock music this dunce material focuses on the vocalist and some imagined fantasy mystical “power” to very cheesy vocals emphasizing very obvious emotions. It’s like watching Shakespeare done by a troupe of brain injury patients. Even the attempts to be “edgy” by working in oddball found sounds and minor techno influences falls flat because the whole package is so blindingly obvious and equally as plainly designed for thumb-suckers.


blood_eagle-kill_your_tyrantsBlood Eagle – Kill Your Tyrants

At least this has some balls, but metal needs both a warlike outlook and an interesting musical development. The latter is where Blood Eagle falls down: too much downstrumming, repetitive riff forms, repetitive song forms and reliance and skull-shakingly basic rhythms that involve a slamming conclusion makes this music no fun to listen to. It is like hearing a constant pounding with Pantera-style angry ranting in a death metal vocal over the top, but the plot rarely changes. When the band gives itself a little room for melody, as in the end of “Serpent Thoughts,” we see how much better this could have been. Instead it sounds like road rage stuck on repeat on a forgotten late night TV channel.


eyehategod-eyehategodEyehategod – Eyehategod

The New Orleans hit factory just keeps cranking them out. WAIT — that’s not what you want to hear about underground metal. Could the writer be implying that this trivial drivel is actually just pop music? Yes, yes he is. Eyehategod started out with a slow punk/grind mix that was boring but kind of aggressive. Then they made it with great production for Dopesick, which was a mildly interesting record. Since then, they’ve gotten closer to the hipster zone. Eyehategod makes me feel like I’ve stepped back into the early 1980s. Punk had just lost direction and every band was recycling old ideas or trying to be “different” with tricks that amounted to little more than stunts. The emptiness was staring us in the face, and no one was talking about it. This album is stereotypical hollow man hardcore with a bit of southern fried bullshit and a couple metal riffs. Why not just go listen to the failed albums by burnt-out and aged punk bands, because they at least have more consistent. This is just an odds ‘n’ ends drawer with a high production budget. You can sniff out the hollowness by how many times they hit you over the head with their image, working in every southern trailer failure term they can, and then performing their party act of ranting vocals over hard rock riffs. It breathes staleness and marketing like a home remortgaging plan.


day_of_doom-the_gates_of_hellDay of Doom – The Gates of Hell

Metal bands should know by now to avoid the formula where the entire song is based around a vocal cadence, with guitars trying for a really basic pattern the vocals can play off of, and drums in perpetual fill mode. This means that the simplistic plodding patterns of vocals define everything else, which means everything else clusters around the lowest common denominator, and you end up with music whose sole (no pun intended) purposes is to make you tap your feet and wave your head to an undulating rhythm. This works great if you’re a sea anemone, but not so good for anything else. Day of Doom is one of those slow-strobing-strum bands that clearly intends for the whole audience to bounce at the same time in trope, but forgets that this is mindlessly boring when you’re not in a concert setting. It’s not that there’s anything wrong with these guys, but what they’re trying to do is wrong (as in unrealistic and stupid).


on_top-top_to_bottomOn Top – Top to Bottom

Mixed hardrock/punk, On Top has a clever name but otherwise is exactly as predictable as you might imagine. Lots of bouncy riffs, melodic choruses, angry vocals that specialize in repetitive tropes. If you derive a lot of value from doing the same thing others are doing at the same time, this might be your thing. It’s super-catchy like Biohazard or Pantera were, with plenty of syncopation in vocal rhythms to give them some kick, and songs even develop one level past pure circularity. It basically sounds like something you would expect the rebellious character to listen to in a movie as he drinks his whisky and drives fast. Other than this one-dimensionality, this is one of the few things in this review batch with any musicality. It’s just applied in such a way that people who aren’t drunk and sixteen will rapidly tire of.

howls_of_ebb-vigils_of_the_3rd_eyeHowls of Ebb – Vigils of the 3rd Eye

Howls of Ebb adopt an interesting strategy, which is to hide a Maudlin of the Well style quasi-prog in the midst of a dirty modern heavy metal band. At its core, this is heavy metal of the late 1980s variety, but this is carefully concealed under fast death metal riffs and whispered vocals which expand into dissonant chording and riff salads of the post-jazz-fusion era. The catchiness of the basic heavy metal riffing and the tendency to use tempo changes which fit in that model remain, but the weirdness accentuates it. If you can image Powermad adopting a bit of grunge and progressive metal, then slowing down half of its parts in a melodic jazzy style reminiscent of Absu crossed with Maudlin of the Well, you have the basic idea. The result is not only not bad but stands up to repeated listens. It will probably stay B-ranked in that its compositions make sense on a musical level but convey little else, and often the riff salads meander off-course enough to leave an impression but not a clear one. Still, this is more thoughtful than almost all of the metal at this commercial level and while it’s not underground, it’s much preferred to the usual tripe.

personal_device-microorganismos_del_malPersonal Device – Microorganismos del Mal

First there was the faux 80s crossover thrash revival with party retro-thrash bands like Toxic Holocaust and Municipal Waste, then bands like Birth A.D. bounced back with actual thrash and reformed the genre. Now Personal Device take it a step both further and in a different direction by being a classic hardcore band that informs itself with early speed metal like the first Metallica and Nuclear Assault albums. The result is bouncy fast and precise punk like Ratos de Porao or even middle-period Bad Brains that is thoroughly enjoyable with riff breaks that resemble “The Four Horsemen” or maybe even “Live, Suffer, Die.” Their guitars are remarkably precise which creates an unusual sound for punk that by making it mechanistic makes it seem more inexorable than like protest music, and the result is a more testosterone-fueled and warlike approach. Mix that with the surging chord changes of speed metal and the fast repetitive chanted choruses from thrash, and you have a high-energy band. Its flaws are that experienced listeners may find this a bit too transparent, and that many of its rhythms are similar, but the band has administered its style with an editor’s red pen handy, cutting out any lesser parts, which gives it more staying power than all but a few albums in this stylistic range. This was a pleasant surprise to find in the review pile.

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Interview with Vulk of Wormreich

vulk-wormreichWormreich is a black metal band dwelling within the heart of the bible belt. The best way to describe their style would be Casus Luciferi-era Watain with some symphonic elements and an almost Swans-like sense of horror and uneasiness. The vocalist/guitarist, Vulk, agreed to answer a few questions.

Wormreich is an interesting band name. What does Wormreich signify?

Wormreich is a name that I’ve wanted to use for many years. Not only does it sound powerful and twisted, but there is also a deeper meaning behind it. The worm is a creature perceived by many as ugly, vile, and disgusting. It feeds on decay, and as such it is often associated with death. The worm to me is also a representation of Satan, or at least certain aspects of Satan, because the worm is seen as a resilient, omnipresent force that cannot be destroyed or eradicated. There are also the obvious parallels between the worm and the serpent, which is, of course, another representation of Satan. The German word ‘Reich’ roughly translates to ‘kingdom’ or ‘domain’. So there you have a kingdom of worms, the domain of Satan. At a superficial level, the name also sounds very sharp and biting.

What came first in your life: Black metal or Satanism? Did your Satanism inspire you to pursue black metal, vice-versa?

My interest in metal in general led to a passive interest in Satanism. As a young kid, albums by Slayer and Iron Maiden’s The Number of the Beast fired my imagination and filled my head with images of hellfire and brimstone. It wasn’t until I had discovered Black Metal in my mid-teens that Satanism became a driving force in my life. The lyrics of bands like Dissection and Demoncy were early inspirations for exploring Occult and Satanic literature and philosophy. Since those times, I have expanded my knowledge and developed my own interpretations of Satanism/Luciferianism, the fruits of which are present in Wormreich’s lyrics.

I detect a much more sinister and horror-inspired sound with Wormreich than any other black metal band around today, like the haunting nature of early Swans material or dark ambient. Did you consciously draw influence from any of these?

I wouldn’t call it a conscious decision to incorporate these elements into our work. While I myself am a huge Swans fan, I can’t say that they’ve had a direct impact on our sound. More specifically, ambient/atmospheric black metal works by artists like Blut aus Nord, Lunar Aurora, Nortt, Drudkh, early Kataxu, Summoning, and even early Manes are huge inspirations to us, both individually and collectively. For Wormreich, atmosphere is just as important as violence and intensity. We simply want to create the type of black metal that we like to hear. Musically, nothing is more paramount to us than being able to fully enjoy our work.

Theistic Satanists tend to have a general disdain for the LaVeyan ideology of Satanism. Is it partly due to the humanistic tendencies of the Church of Satan? What’s your view on this?

I don’t view LaVeyan Satanism with the same level of disdain and hostility as many Theistic Satanists tend to. I believe that LaVey’s works are interesting and do serve a purpose, though a dilettantish one. That said, I also view the Church of Satan as a silly organization of glorified atheists who care more about shock value than actual substance, the product of a generation preoccupied with pissing off mommy and daddy.

What can be expected for the future of Wormreich?

We are in the process of working on a split with the Malaysian band Neftaraka, as well as our next full-length, III: Vril, which will also be released via Moribund. We are also in talks to have our debut album, Edictvm DCLXVI, reissued later in the year. We have several US festival dates booked this year, with more in the works. We hope to begin touring the States soon, and we will actively begin to pursue European ventures as well. There are also some other very big and exciting things in the works, but nothing confirmed as of yet, so I cannot go into any details.

Final words?

Only that we greatly appreciate the interview and support. Hails!

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Heavy metal antiquity panel seeking submissions for Heavy Metal Classics: The Reception of the Classical World in Heavy Metal

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Following up on the successful 2014 CAMWS panel on the reception of classical antiquity in heavy metal music, we are inviting contributions to a proposed volume on the reception of Greco-Roman antiquity by heavy metal artists. We welcome contributors from a variety of disciplines, including (but not limited to) Classics, Archaeology, Musicology, Sociology, Comparative Literature, and Cultural Studies, to illustrate and explore the enduring connection between heavy metal and the ancient world.

Possible topics include: the use of classical sources in lyrics; visual representations of the ancient world on album covers and in music videos; the role of gender in constructions of antiquity; the appeal of mythology; the use of classical material for political and social critiques; the construction of national identity through appeal to the ancient world; the use of Latin and/or Greek. The ideal contribution will demonstrate an awareness that a study of reception can show us just as much about Classics and its place and meaning in the modern world as it does about heavy metal as a genre. Such a contribution will also make it clear that song lyrics are only one aspect of musical genre.

Our proposed timeframe is: abstract submission by November 1, 2014; contributors notified of acceptance no later than December 15, 2014; first draft of contribution due by July 1, 2015; comments on contributions returned to authors no later than September 1, 2015; second draft of contribution due by December 31, 2015, with the shopping of the volume to presses to begin immediately after that. We will then submit the entire assembled volume to an interested publisher.

Send abstracts of no more than 500 words to heavymetalantiquity@gmail.com by November 1, 2014. Please include a bibliography, discography and current CV.

If you have any questions, do not hesitate to contact us:

Kris Fletcher, Louisiana State University (kfletc8@lsu.edu)
Osman Umurhan, University of New Mexico (umurhan@unm.edu)

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Incantation – Dirges of Elysium

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For over two decades, Incantation has been one of the leading innovators of death metal. Although it never received the public accolades worthy of its contributions, Incantation represented a titanic figure in the underground scene that created works of more consistent quality than that of its contemporaries, although as with all bands from metal’s golden age there’s been a noticeable tiredness creeping into its work.

On Incantation‘s latest album Dirges of Elysium the tiredness reveals how it has spread to composition. While the traditional core of recognizable Incantation shines through at times, audible indications of decline present themselves on every track. The band did not attempt to create something to move either upwards or forwards, but instead sullenly sinks back into uninspired riffs and concessions to the contemporary marketplace.

Incantation displayed willingness from its very beginning to stretch the realms of death metal, particularly with slowed-down tempos of doom metal; however, when the band did this it was well-placed within the order of the present track and was synonymous with the expression of the blistering assault book-ending it on either side. On this album, this expert sense of structure is greatly reduced. Rather than being weaved together in an organic whole, riffs are placed parallel to each other with little to bind them together. While some riffs are competent, the lack of any unifying cohesion to the album leaves them stranded as brief moments of interest.

Although the core of the album remains as death metal, there are also hints where the veneer cracks: straightforward speed metal riff fragments signify the lack of imagination present and the simplistic pounding of palm-muted riffs occasionally approaches the knuckleheadedness of post-hardcore bands. The speed metal influence as inherited through its hybrid with jazz-lite and math metal in metalcore presents a subtle but pervasive decline to the integrity of the palette Incantation uses. When throwaway riffs and foot-tapping crowd pleasers become acceptable random h’ors d’ouvres among the meatier riffs, chaos has overcome order.

It is also worth mentioning the final track as a case study in decline. Clocking in at almost 17 minutes in length, this song completely dominates the album in terms of proportion. While this author was excited to hear this composition, the fact is that this track is extraordinarily difficult to listen to. It is the entropic decline of the entire genre expressed: a reduction of everything to faux-angst, lazy generalities that signify no individual artistic direction. A modern mess and doom/speed metal disaster, it is very hard to imagine that this track (and album) was composed by the same band that released some of the best death metal albums of all time.

Readers are advised to temper their expectations before listening. Dirges of Elysium will be released on June 24th via Listenable Records.

https://www.youtube.com/watch?v=OJXUQFDOb1I

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Destroying Texas Fest IX on May 17, 2014 features Blaspherian and Sadistic Intent

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On Saturday, May 17, unspeakable evil will descend on a small club in the Montrose area of Houston, Texas. Destroying Texas Fest IX will feature headliners Sadistic Intent and home-grown Houston apostatic skull crushers Blaspherian among other local and regional acts. Like the previous incarnations of this series of fests, it promises to be a whirlwind of up-and-coming bands followed by the established acts.
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Codex Obscurum #5 now available

codex_obscurum-issue_five

Codex Obscurum #5 is now available for preorder at the following location and will ship in the last week of may. Preordering helps offset the cost of printing the zine. As previously covered in these pages, Codex Obscurum presents the underground in the form it originally evolved: xeroxed pages, in depth content, and careful choice of featured bands.

Issue #5 contains:
Art by Matt Putrid
At The Gates
Brutal Truth
Sigh
Dead Congregation
BÖLZER
TrenchRot
Morbus Chron
Krieg
Embalmer
Vastum
Satans Satyrs
The Wakedead Gathering
Crucifier
Church Burn
Aktor
Domains
& More

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Massacra first three albums — Final Holocaust, Enjoy the Violence and Signs of the Decline — reissued

massacra-final_holocaust

Classic band Massacra remains legendary for its ripping acerbic metal that maintained a playful spirit of destruction. The band’s second LP, Enjoy the Violence, was recently featured in our list of eternal death metal albums. Now it seems that Century Media Records will be releasing the first three albums — Final Holocaust, Enjoy the Violence and Signs of the Decline — on June 2 in Europe and the following day in North America.

Guitarist Jean-Marc Tristani had this to say: “Massacra are proud to present you the official re-issues of the first three albums, Final Holocaust (1990), Enjoy the Violence (1991) and Signs Of The Decline (1992). Century Media worked hard to add extra value to these releases. The packaging is really nice and you can find lots of extra stuff in there: detailed interviews, tons of rare photos, etc! We also wanted to make as much as possible visible of Formosa’s excellent artworks, so we scanned the original LPs and came up with designs that fit to the spirit of last year’s Day Of The Massacra demo compilation. On the CDs you will find some pretty interesting bonus material, like an unreleased live show from 1990 from my personal archive, some bootleg tracks, plus a rehearsal recording that was previously published with very bad sound and disguised as live tracks with no track-listing. That rehearsal also includes a song (‘Cyclone’) that has never been re-recorded afterwards. A lot of the material we used was provided by real diehard collectors out there, so a special thanks to them for supporting this project!”

Remastered by Patrick W. Engel at Temple of Disharmony (Asphyx, Darkthrone) the re-issues of these classic Massacra works come in 180gr vinyl with a 30x30cm 4-page booklet, or on CD with bonus tracks. This allows a new generation to own professional copies of some of the classics of the death metal genre.

Final Holocaust:
Black LP: 200 copies
Transparent blue LP: 400 copies
Clear LP: 400 copies

Enjoy The Violence:
Black LP: 200 copies
Solid white LP: 400 copies
Clear LP: 400 copies

Signs Of The Decline:
Black LP: 200 copies
Red LP: 400 copies
Clear LP: 400 copies

The CDs will feature extensive 24-page booklets and the following track-listings:

Final Holocaust (re-issue+bonus):
1. Apocalyptic Warriors
2. Researchers Of Tortures
3. Sentenced For Life
4. War Of Attrition
5. Nearer To Death
6. Final Holocaust
7. Eternal Hate
8. The Day Of Massacra
9. Trained To Kill
10. Beyond The Prophecy
11. Researchers Of Tortures (Live in France 1990)
12. War Of Attrition (Live in France 1990)
13. Sentenced For Life (Live in France 1990)
14. Final Holocaust (Live in France 1990)
15. Eternal Hate (Live in France 1990)
16. The Day Of Massacra (Live in France 1990)
Total playing time: 78+ min

Enjoy The Violence (re-issue+bonus):
1. Enjoy The Violence
2. Ultimate Antichrist
3. Gods Of Hate
4. Atrocious Crimes
5. Revealing Cruelty
6. Full Of Hatred
7. Seas Of Blood
8. Near Death Experience
9. Sublime Extermination
10. Agonizing World
11. Researchers Of Tortures (Rehearsal 1991)
12. Beyond The Prophecy (Rehearsal 1991)
13. Final Holocaust (Rehearsal 1991)
14. Cyclone (Rehearsal 1991)
15. Trained To Kill (Rehearsal 1991)
Total playing time: 57+ min

Signs Of The Decline (re-issue+bonus):
1. Evidence Of Abominations
2. Defying Man’s Creation
3. Baptized In Decadence
4. Mortify Their Flesh
5. Traumatic Paralyzed Mind
6. Excruciating Commands
7. World Dies Screaming
8. Signs Of The Decline
9. Civilization In Regression
10. Full Frontal Assault
11. Gods Of Hate (Live in Germany 1991)
12. Full Of Hatred (Live in Germany 1991)
Total playing time: 47+ min

Last year’s demo compilation, Day Of The Massacra, can still be purchased as a CD and LP here: http://www.cmdistro.com/Search/massacra

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Obsessing over pop music and insecurity in metal

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Insecurity and heavy metal should be as far away from each other as possible as they are from two vastly different worlds. One is of the brave and adventurous mind, and the other frightened and self-pitying. The cognitive dissonance is undeniable.

Still, a large number of “metalheads” choose to (beyond my understanding) make it their mission to “wage war on pop music.” This hits a whole new level of confusion for me, because there is nothing remotely metal about the likes of Taylor Swift or One Direction, but these people continue to insist that there must be. Why else would they compare them?

Modern pop musicians have never tried to infiltrate metal culture. I’ve never seen a tween pop icon wearing an Imprecation shirt, metal band patches, or spiked wristbands. And that’s because metal is separate, dangerous in terms of intensity both in music and lyrical themes, and not meant for mainstream consumption. Pop music and heavy metal are two completely different things that contrast in both ideology and musical form. So why are people who claim to be metalheads so frequently talking about pop music like it’s metal’s kryptonite?

Maybe because they’re insecure about themselves, and engage in this behavior because it makes them seem edgy or tough. They aren’t as into metal as they are into the image that metal provides for them. They want to be seen as the rebel, the enemy of the norm, unique, but with mostly nothing to back that persona up other than a few YouTube comments on Justin Bieber videos. It’s an easily obtained identity, but entirely deceptive.

There is another and scarier possibility as well. A scapegoat is a relatively innocent creature into which people symbolically project their sins so that they do not need to see those sins in themselves. As metal gets more pop, metalheads feel more pressure to point to One Direction and say, “See, that’s pop, not this candy black metal or lite-jazz tech-deth that I consume.” In this case, it’s a status contest for what economists call a “positional good,” or a product purchased to make the purchaser seem more successful and sociable.

If people who participate in this nonsense happen to be reading, know this: that behavior is doing nothing to benefit heavy metal or its future. The only thing it’s doing is making the public incorrectly view heavy metal culture as the whine of insecure teenage brats. It also sets the implication that metal needs the approval or acceptance of the mainstream crowd (which only wants to assimilate it). The future of heavy metal will do just fine without Hollywood’s hand to hold, I assure you.

The sure mark of a poser is one who talks about what he hates more than what he likes. You want to contribute? Support good bands, leave pop music be, and polish the throne. If you’re unable to do that, then it’s about time that you leave the hall.

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Why zines are coming back big time

six_cylinder_printing_press

People say what they hope will be true and the grand visions printed about the internet back in the 90s are no exception. While most of us were hoping for Neuromancer on our home computers, more “mature” people saw the internet as an emerging market. They cynically promised as a new age where anyone could publish to the internet. It would be a new age free of domination by big media and a marketplace of ideas, they said.

Fast-forward to the time when those predictions would have come true and we see a far different reality. Information overload renders the internet mostly useless. With so many sites dumping information on the masses, the ones that succeed are the ones who get mentioned in the traditional media. Thus in metal media, the big internet sites are dependent on label money. Labels advertise, sites repeat, then that gets quoted in advertising and the audience, figuring the site must be a big deal, flocks to it.

This means that the big metal sites have exactly the same problems big media did back in the 1980s. If a band is good but not popular with a huge spectrum of people and thus high-margin profitable, it doesn’t get mentioned. We’re right back where we were before the internet, except information overload makes it even harder to find the information of real importance, which is focus on the good metal bands whether vastly popular or not.

As I observed in a review of a rising zine, the days of big internet media are giving way to the return of zines:

Many of us old school death metal fans watched the rise of zine Codex Obscurum with growing interest because it, like Glorious Times and Underground Never Dies!, represents an attempt to look back at the underground and figure out what made it as powerful as it was. Part of the answer is selectivity, which is a gentle person’s form of “elitism,” meaning that one selects quality over quantity and vigorously promotes and defends the quality. This is what zines did, what radio shows did, and what labels did, back in the day, by choosing some bands over others. The vague smell of blood in the air is the shadow of long-forgotten predation and natural selection that also shaped us as humans, which means not so much “survival of the fittest” but that all who make a meaningful contribution get kicked upstairs and everyone else is forgotten.

Most people had a problem with this. After all, it’s one lone guy screaming at the last 20 years of media consultant wisdom. But sometimes nature favors the brave (and correct) and so this idea is gaining traction. Witness this recent piece by Marc Andreesen, one of the authors of NCSA Mosaic (Mozilla Firefox’s great-grandfather) and now a venture capitalist in Silicon Valley:

On the Internet, there’s no limit to the number of outlets or voices in the news chorus. So quality can easily coexist with crap. All can thrive in their respective markets—and there’s a market for garbage, too. The good news is this: The more noise, confusion and crap, the more the need for trusted guides, respected experts and quality brands.

The vital sentence there is: The more noise, confusion and crap, the more the need for trusted guides, respected experts and quality brands.

  • The “noise, confusion and crap” applies to the broken ecosystem where blogs depend on label publicity for support and thus the only blogs that rise to the top are the ones who run the party line. The bigger internet sites are useless unless you want label propaganda. This includes Wikipedia and Metal-Archives, who insist on “verified” information which means a predisposition to believe the press releases over actuality.
  • The “trusted guides, respected experts and quality brands” describe those who make a name for themselves by knowing good from bad. Trusted guides are like reviewers at your favorite zine; respected experts are book authors, radio DJs and other people with intense knowledge of metal history; quality brands are labels that “can do no wrong,” much like Osmose Productions during the early days of black metal or Drowned Records back int he death metal days.

What this points to is a resurgence in zines and niche/specialty websites that are not sponsored by labels or media. Those represent the true promise of both the internet and the DIY publishing revolution that launched zines back in the 60s and 70s. Even more, it points to a “singularity” where the internet is recognized as not being what it was sold as, and consumers retreat except for a relatively small group of people who inhabit the net like nerds (4chan, NWN/FMP, Facebook).

After all, the internet is in trouble because time is revealing its advertising model to be bogus metrics based on warm bodies instead of actual attention by people with the ability to buy. More than half of online video ads are not seen, and A small group of people account for most of the activity on the internet which means that advertising is pitching to this group, not buyers, which is one reason why internet advertising continues to have dubious results. Users hate it and it’s easy to ignore.

One possibility is that like many industries before it, the metal industry is flush with cash and has more coming in if it just keeps shipping product regardless of quality. Thus a bubble has been created where money is going toward strategies that don’t actually work or only work with a limited or captive audience. This bubble produces a disconnect between the audience the labels and blogs see, and the larger audience of real-life (“IRL”) people who actually enjoy this music and will buy it — if someone points them to the quality stuff, not just whatever crap the labels are pushing this week.

All of this means that zines have an expanding audience before them. People want experts. Metal zines that are writing consistent reviews that sort good from bad on the basis of the music alone, and that don’t follow the underground trends that are the parallel equivalent of the big label propaganda, will be in high demand. My guess is that they will abandon most of the “underground-style” aesthetic and streamline it into something more reproducible, and focus on more issues at lower cost rather than big ornate rarities.

For metal, this means great opportunity. Metal thrives where it is highly selective. This is because it is easy to make metal, but hard to make good metal. Further, unlike “pure music” genres like jazz and fusion, metal is highly content-driven. This means that songs must imitate and explicate some phenomenon found in the world or in our minds, and thus must be more poetic than the simple jams of other bands. All of this means that we need more of those “trusted guides” in metal than are currently being offered.

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