Metal rarely got attention from respectable institutions during its early days. As officially designated social enemies and rebels, metalheads were perceived as being antagonists of such institutions who did not necessarily agree with their basic principles like the hippies did. However, with the lightening of metal this has changed, and academics, the corporate world and now the Smithsonian Museum have taken an interest in metal.
Slayer: The Origins of Thrash in San Francisco, CA is a five-minute video which looks at the creation of speed metal as it happened in San Francisco, California, following up on the work of bands like Motorhead, Satan and Blitzkrieg in the UK when hybridized with hardcore punk. It shows the respectable institutions of society recognizing not just Slayer, and speed metal, but that a thriving and viable sub-culture has existed within their society for almost thirty years.
Following the example of Kreator in Phantom Antichrist, Scythian unite riffing approaches from different metal subgenres under the banner of traditional heavy metal and growled or barked vocals, with a result along the lines of the so-called melodic death metal. In contrast with the noteworthy release Thy Black Destiny, by Sacramentum, Hubris in Excelsis does not coalesce into a thing of its own but just floats around as the result of spare parts being put together to form an undefined, impersonal and disparate heavy metal record. In this, and its revolving around the vocals it is more akin to the Iron Maiden – inclined heavy metal which sets one foot on hard-rock land, using disconnected riffs only as rhythm and harmony to carry the voice.
We hear doom metal proceedings and textures typical of black metal, but these are usually encapsulated within sections. These sections are used in conventional rock-song functionality. What determines this rock versus metal approach? Basically, the total relationship of riffs and sections to voice and in between themselves. Rock (and hard rock after it) carries the music after the vocal lines (thus we can see the slight influence of hard rock over Slayer in South of Heaven even though it doesn’t fully give in to the tendency to disqualify it as a metal record). The key tell-tale sign after this is the lack or at least a downplay of motif-relation between parts of the song, the support for main melody or vocal line becoming the most important and prominent element. The effect of this often results in something similar but in the end different from metalcore: disparate parts tied loosely by a certain background consistency (usually harmony for rock and rhythms or motifs drowned in an ocean of contrasts for metalcore).
The plentiful references to many different genres extending all the way to cliche-ridden pagan black metal may throw off the attempts of most to nail down what Hubris in Excelsis actually is, what it consists of and what its essence ultimately is. Hubris in Excelsis is indeed a title that reflects this album beyond their intended concept. Hubris, an excess of self-confidence, often at the expense of prudence and seemliness, is placed in a position of glory, giving way to veiled expressions of ego that disregard any sense of coherence and little consistency beyond the most superficial.
UNITED STATES – JANUARY 01: Photo of SLAYER (Photo by Ebet Roberts/Redferns)
Some people find it odd that Slayer attracts such fanatical devotion from its fans, even 27 years after the last album most people consider classic from the band, South of Heaven. The answer for me is that Slayer stands for something: not just what metal should always be — unsociable, powerful, intense and pushing beyond all boundaries — but what metal should do, which is tell the truth in a realistic but mythological way. Almost all people fear truth and spend most of their time distracting us from it. Slayer turns it into a battleground which inspires the listener to want to get in there and fight it out.
I rank Slayer up there with other heroes like William S. Burroughs, early James Joyce, Jane Austen, Mary Shelley, Fred Nietzsche, Louis-Ferdinand Celine, Michel Houellebecq, Plato, Ernest Hemingway, William Faulkner, William Blake and other absolute saviors who brought some clarity to a life that started enmeshed in lies and that had to gradually claw its way toward clarity. These people gave much of their lives so that humanity has a shot at survival. (Note present tense). Like those literary warriors, Slayer took a look at the world of human denial and shattered it, grasping instead the raw currency of nature: power, conflict and predation. Their goal was not solely to become popular, but to do so by telling the truth that people suppress every day.
For those like me who grew up in a time of denial, such an approach was not only refreshing but became clear it was the only approach worth tolerating. Back in those days, what really scared us was the Cold War and the threat of possible if not probable nuclear annihilation. Humanity finally had enough missiles to do itself in, and had wired those to increasingly hair-trigger decisions which would decide the fate of not just us, but the future. 30,000 years of nuclear winter and death by radiation seemed very final. In addition, our society was torn apart, with the Reaganite big hair Christians on one side and the spaced-out, gibberish-spewing 1968 hippies on the other.
Most importantly however Slayer was what everyone always felt heavy metal should become. Heavy metal is music that rejects social pleasantries for a study of power itself, including the awesome power of nature manifested in death, disease, predation and violence. Slayer sounds like mechanized warfare with the patterns of a summer hurricane. They threw out all the rules and started making heavy metal like punks, with no reliance on traditional song structures, and expanded its vocabulary infinitely. On top of that, Slayer never backed down from being the ultimate hard line of reality. When people started talking about Jesus or how peace would save us (maaaaan), Slayer was the antidote. It drowned out the insanity and replaced it with cold, hard reality.
Walking through the years of classic Slayer:
Show No Mercy corrected the previous fifteen years of metal by summarizing it and turning it up to 11. Using the techniques of hardcore punk and a Wagnerian sense of riff structure, this album took heavy metal from the looping song structures of the late 1970s back to the experimental, prog-style outlook of Black Sabbath. This reduced the rock influence, and brought primacy back to the riff from where it had been languishing with the voice in glam and later NWOBHM. The term “heavy metal” means two things: the genre as a whole, and the sub-genre of music which is still roughly blues influenced (itself passing down the English and Germanic popular music in a form the music industry invented to sell more records). While still the second type of heavy metal, this album showed Slayer developing the techniques that they would later use to — along with Hellhammer, Sodom and Bathory — invent death metal from the ashes of speed metal which died as soon as it was born.
Haunting the Chapel was the weird little EP that came along with the other Slayer albums I bought when I could find them. I put it on and heard “Chemical Warfare” and thought, this sounds exactly like society and why I hate it: the pain of tedium, the sure destination in collapse and self-destruction, the ignorant removal of nature, and the misery of all trapped within it. Other heavy metal tried to be apocalyptic, but this song showed an actual destruction of humanity by our own hand, which was and still is the most likely scenario. Like “War Pigs,” it contrasted a mythology of demons and wizards with the motivations of people in real life, which were every bit as good/evil as the epics of Tolkien. As a high school kid, I was thankful some adult finally told me the truth about something — and it was Slayer!
Although this was a live in studio album designed to promote the band, it has many beauties. It is the ultimate 4 AM after a profound night waiting for the sunrise music. A friend of mine refers to it as his “day drinking” album, but I have never heard a more ridiculous term than day drinking. Alcoholism knows no clock.
Back in high school, some friends of mine and I would cut class and sneak off to the woods to smoke cigarettes and talk about metal. We used to refer to Hell Awaits as LLEH STIAWA to disguise our communication from authority figures, when passing notes in class. This was where Slayer really began, for me. They refined the aesthetics on the first album and changed song structure from the rock/blues/folk origins to the free-form style of hardcore punk bands, which let the riffs take over and guide the development of the song, a compositional technique which is the basis of death metal. Ornette Coleman, who recently died, once said, “I think one day music will be a lot freer. Then the pattern for a tune, for instance, will be forgotten and the tune itself will be the pattern, and won’t have to be forced into conventional patterns.” Slayer was the first pattern-oriented heavy metal band and discovered what free jazz tuned into, but took it to the next level. Thinking about the difference between this album and the first Slayer album started my career as a music writer (such as it is).
I started out as a hardcore kid, cranking more Amebix, DRI, Cro-Mags and the Exploited than heavy metal. All of that changed when I discovered Slayer. Reign in Blood showed me hardcore taken to its logical conclusions: a society ridden by a deep spiritual disease, corrupted and scapegoating as it spirals toward collapse. Facing the emptiness and literality of reality is our only hope, but even that requires a mythos of some form. Not only was Reign in Blood written on the most hardcore topics ever, except put through the mythological filter of metal, but it was written like hardcore if the bands decided to be good at their instruments and compose epic opera-style clashes between good and evil instead of Songs To Hate The Man From Your Squat. Sandwiched between two epic tracks that called to mind the intensity of black metal that came later, this album roars through atonal masterpieces of pure rhythm and structure, using the power of the musical phrase to create metaphorical associations in the mind of the listener. Some bands sing about things; Slayer made music that sounded like those things, come to life as demonic meth-driven zombies created by humans and now returned to destroy them. This album took that sound to the furthest extreme, and nothing since has topped it.
This album first made me fall in love with Slayer. I was blown away by the other material, but here Slayer added a layer of dark poetic sensation like they had on the bookend tracks on the previous album, but they let the whole album carry that vibe. The result is the first really nocturnal album in metal: a meditation on nothingness, a howl of the Steppenwolf, from within a lonely darkness where to avoid the lies is to see the truth that puts the individual on a collision course with society. When your civilization denies reality, your own choice — if you have what my old gym coach called “intestinal fortitude” a.k.a. “the guts” to do so — is to oppose the fantasy with hardcore reality, but like a good heavy metal band to make it epic by turning it into a mythology of itself. South of Heaven did that in an inventive album which sounded like night raids on a dying world. Poetic, dark, apocalyptic and yet it makes you want to strive. Healing and motivational.
I remember Slayer being in Thrasher magazine as a big event this year. At that time, music was still divided between the big labels and the type of music they would promote, which were the big decade-long trends that were sort of like genres, except they were musically very much the same as everything else. Mainstream magazines simply did not mention Slayer and barely would cover Metallica because they disliked the threat to their power. You could find Slayer in the record stores, which were either mainstream like Sound Warehouse or independents that barely made it by, and maybe in zines but otherwise the media kept mum on this new threat, just like they did at first with hardcore punk (as opposed to punk rock). I think I saw Slayer several times over this year and the past, and almost died on a few occasions but that failed to diminish my enthusiasm.
I remember Seasons in the Abyss coming to record stores on the same day as Megadeth Rust in Piece, and sneaking out of school every period to go to the local Sound Warehouse to see if they had it on the shelves yet. Finally an employee pointed me to a cart with new albums not yet stocked, and I saw my prizes and seized them, paid (and was carded — these were the PMRC days! — also the days of low-cost “novelty” Missouri DLs) and got out of dodge. This was where Slayer and I began to part ways, because Slayer actually headed back toward rock music on this: the vocals led the songs, they were more verse/chorus, and the focus was on harmony rather than clashing riff patterns. Much of this material continued where South of Heaven left off but added the more powerful vocals and the confining necessity of certain basic harmonies that always shifts songs back toward the sound of three-chord rock. While the transition never completely occurred, the sensation remained. Still some great material on this LP however.
Finally, Slayer hit some big time and what did it was computers. In the late 1980s, the Macintosh made desktop publishing very easy because it had a built-in graphical interface. More zines started popping up, and the big music magazines felt the heat. I first heard the term “niche genre” at this point, and realized the new strategy was to sell something different to everyone at all times, kind of like postmodernism is an attempt to see any object from all angles. Although Decade of Aggression includes the slower and more emotional Seasons in the Abyss songs, it was a great time for Slayer to release a live album using the production values and performance standards of Reign in Blood on their older material as well. They decided to have very clear production for this live album, and to pan the guitars to opposite extremes so wannabe shredders could tab all the stuff out at home. The result is one of my favorite albums to listen to for outdoor activity and other trying times. I have probably fixed 100,000 machines to this album and, where I can enjoy the Seasons in the Abyss material, it is on this two-CD set.
Slayer: One of the few people who gave me a vision of reality and yet added to it a layer of inspiration in metaphor. You lived ten lifetimes in the one you endured here, like all greats. Slayer also brought heavy metal back to the table after it wimped out and then took a false step with speed metal, which while great in its own right, was not far enough from the herd to gain its own voice and quickly got assimilated (1992). Slayer lived on by birthing much of the underground metal to follow, and being an influence on virtually all of it. As long as I live, you will not be forgotten, and then others will carry on the magic of what you did…
Last week, SLAYER announced their heaviest release ever – the Metal Eagle Edition of their upcoming album »Repentless«. Made of aluminum alloy, measuring 15 X 17 X 3 and weighing in at a hefty 7.8 pounds, the Metal Eagle Edition will house a deluxe digipak of the new »Repentless« CD plus bonus material detailed below. The limited (only 3,000 copies worldwide) and numbered Metal Eagle Edition will be a direct-to-consumer item and available exclusively via the Nuclear Blast mailorder online stores.
Now, the time has come to reveal the special contents of this limited collectors piece.
The Metal Eagle will include the following exclusive items:
– Deluxe digipak (folds out into inverted cross)
– Bonus BluRay & DVD incl. »SLAYER Live At Wacken 2014« & »Making Of »Repentless« Documentary«
– Bonus live CD »SLAYER Live At Wacken 2014«
– Fold-out poster
– Album sticker
– Numbered certificate
Pre-order your copy of the »Repentless« Metal Eagle Edition here: http://nblast.de/SlayerRepentlessEagle
UNITED STATES – JANUARY 01: Photo of SLAYER (Photo by Ebet Roberts/Redferns)
The International Day of Slayer (IDOS) began in 2006 when a group of Slayer fans decided to commemorate the spirit of metal through Slayer, and to make that compete with other ad hoc and natural cultures, groups and tribes demanding attention in our modern plural society. In their view, each group was claiming social real estate by advocating itself as a cause, and metalheads should do the same through the band that defined what it was to be metal: beyond all rules, too intense for normals, combining both hard literal truths and mythological apocalypticism.
“The original idea of the National Day of Slayer, as it was called back then, was to address the ‘National Day of Prayer’ that was popular among Christians,” said Dag Hansen, publicist for the group. “If they get their day, we get our day. Every other group gets a holiday for their religion, history, ethnic group, or culture. The Irish have St. Patty’s Day, there are days for the birth of Martin Luther King and Jesus Christ, and it seems that every other possible group is declaring unofficial holidays for its cause. It is time metalheads do the same. Firmly, loudly and with the horns thrown high.”
The first National Day of Slayer was marked by loud celebrations, church desecrations, and much blasting of Slayer. In the intervening years, the band have nodded to the holiday by releasing videos and statements commemorating the event. With the death of Slayer founder and guitarist Jeff Hanneman in 2013, the holiday has taken on a sense of preservation of his memory through keeping an active legacy alive. “Hanneman lives through his music, especially the founding years of Slayer from 1983-1991,” said Hansen. “Our goal is to ensure that appreciation and enjoyment of his music is renewed, preferably at 110db.”
This year, fans are encouraged to celebrate Slayer through a year-by-year retrospective of Slayer during its most formative period, and MP3 downloads of live Slayer recordings from 1985. The organizers have created an event page for people to comment on their own participation. But mainly, as the site has encouraged for nearly a decade now, “Listen to Slayer at full blast in any public place you prefer.”
The cast of Gruesome, the Schuldiner-hailing collective featuring members of Exhumed, Possessed, Malevolent Creation and Derketa, today untethers a very special cover of Slayer’s “Black Magic.” The band’s latest reconfiguration of the old-school appears on the deluxe digital edition of the band’s Savage Land full-length.
We chose our cover tunes the same way we tried to write the album,” relays guitarist/vocalist Matt Harvey. “We just did what Chuck [Schuldiner] would have done. Death was never a band particularly known for their cover song repertoire, but they did occasionally close their set with a rendition of ‘Black Magic’ and it’s a cover that dates as far back as an old 1984 Death/Mantas rehearsal, so we felt it would be appropriate. We were considering ‘The Exorcist’ by Possessed, since Death started recording a cover of it during Individual Thought Patterns, but since [Gruesome guitarist] Dan [Gonzalez] is in Possessed, it was a bit weird. Again, we tried to approach the song as Death doing a Slayer cover, so… hopefully we came close to the mark.
Gruesome pays homage to the mainstream’s and non-death metal listeners’ most celebrated American acts, Death. As such, their debut full-length, Savage Land, released last month Relapse Records, is an addictively punishing exhibition of late-’80s/early-’90s Florida-styled death metal that keeps the true sound and spirit of Chuck Schuldiner and Death alive and well.
Gruesome was borne out of guitarist/vocalist Matt Harvey (Exhumed) and drummer Gus Rios’ (Malevolent Creation) mutual involvement with the Death To All tours. After discarding the idea of putting together another incarnation of DTA to focus exclusively on Death’s first two albums, Harvey half-jokingly suggested writing their own songs in that vein. The idea gained traction, and the band had five songs written. Rios later recruited Possessed guitarist Daniel Gonzalez and Derketa bassist Robin Mazen to record the material in Florida. Savage Land was tracked by Rios and Gonzalez at Riversound Studios in Fort Lauderdale, Florida, mixed by Jarrett Pritchard at Mana Studios in St. Petersburg, Florida, and features a guest guitar solo on “Closed Casket” by James Murphy as well as cover art by legendary illustrator Ed Repka (Death, Megadeth, Massacre, Athiest et el).
Savage Land is out now via Relapse Records on CD, LP and all digital outlets. Physical orders are available now at THIS LOCATION, and digital orders HERE.
“This couldn’t come more highly recommended. Buy this and take a trip back to the ’80s when death metal wasn’t all about blast beats and gutturals.” – Stereokiller
“This isn’t your crusty, nasty, run-of-the-mill retro death metal. Hell no. This the advanced, dripping-rot-from-the-corners-of-a-coffin, putrid, vile death metal throwback that you’ve been waiting for. Observe.” – Metal Injection
“The enthusiasm alone on Savage Land is awe-inspiring… this is a fun romp through the rehearsal space of a bunch of longhairs who love a band so much it hurts. 8/10” – Exclaim
“…just so goddamned fun.” — MetalSucks
“Metal needs more albums like Savage Land… The legacy and sound of Death lives on ever so faithfully through bands like Gruesome, and wherever he is, Chuck Schuldiner is undoubtedly windmilling ferociously and smirking ear to ear at the deathly sounds of Savage Land. 4/5” – HeavyBlogIsHeavy
Any metal fan should hang their head in shame for missing out on Promotorheads ”Slayer Day”. Pissing down rain, a two hour train ride, followed by a 20 minute bus trip, set the afternoon in motion (no pun intended).
Arriving at the Bald Faced stag for my first time, I must say it wasn’t as pretty as I’d imagined it to be, BUT Damn, what an AWESOME $10 lunch. 3.30pm usually my time to be getting washing off the line, feed our mini zoo, and hear all about the days events in the primary school yard .
First to grace the stage was Billabong of Blood. Their mixture of soft/hard vocals had some boots stomping.
Next was War of Attrition, and holy shit did they have my camera shaking. Vocals to make your ears bleed, and have any good Christian running for their crucifix. I must admit my favourite of the night, and still have me rambling on .
What was to follow, could not be described by mere words. My pen surely is not mightier than the sword. I still can’t believe it myself, the sheer talent, out of this world sound and the stage presence. You’d be thinking “why the hell aren’t we in some big arena worthy of such a musical encounter?” However, looking at the crowd, seeing patch work denim, black leather jackets and more hair than all of Dolly Parton’s wigs put together, made me proud to be a metal head from the 80’s.
Strangers lined the front of the stage, arms over shoulders of strangers banging heads, timing to perfection. As the line moved, knocking an older head banger to the ground, everyone stopped & offered assistance, picked him up and then returned to their original position. Proving yet again, never Judge a book by their tattoos ,long hair or the strange clothes they wear.
Of course no Slayer Day would ever be complete without some actual Slayer being played. That my friends, was where Murder-World would have left Gordon Ramsey speechless. You’d be hard pressed to find any more “”metal horns”” raised by a whole room full of people. Two fingers have never meant so much, nor held so high, as they were during one of the most outstanding kick in the guts covers of Slayer, I’ve ever seen, let alone heard .
Now, no review would ever be complete without a word or two about the Promoter, Promotorhead Bookings . Firstly, Trudy, your knowledge of metal, your way with words, passion, hard work and dedication, holds you at the top of your field. Slayer Day has set the bar so high, others will need a javelin stick just to see what you did. Forget inviting bands to play at your next gig I’m sure they are already calling you.
A short clip of Murder World at the show can be watched here.
Today, May 2, in 2013 founding Slayer guitarist and composer Jeff Hanneman died.
During his brief tour of planet Earth, Hanneman fused the boundaryless songwriting of hardcore punk with the riff-based narrative ideas of heavy metal, producing what became an important template for all metal to follow. Punk, by reducing music to modal strips which fit within a percussive framework instead of accentuating it, and metal, with its phrasal tendencies that required internal dialogue between the riffs, gave rise to a new language with the first four Slayer albums which were mostly composed by Hanneman.
His music also took on a different form because of its perspective on the modern world as exhibited in both sound and lyrics. In his eyes, modern life became not a struggle for technology and politics to dominate the beast within, but a mythological conflict between what humans desire is true and project upon the world and a hidden layer of realistic truth in denial of which humans — and human civilization — self-destruct.
For these innovations, and the spirit that caused them, many of us feel indebted to Hanneman and honored to celebrate his art:
Having someone like you to lay down a realistic but transcendentally imaginative view of the universe really helped. I will never forget, and I am certain I am not alone. You spent your days reprogramming the cosmos with fiendish guitar riffs and that has made all the difference. Even though we never knew each other, in a way, we were best of friends.
This second of May, celebrate Jeff Hanneman not only with his music, but by carrying forth his legacy of clear-sighted realism matched to transcendental mythology, in all that you do.
You and the other reviewers are notorious for having incredibly harsh reviews. What would you say are your favorite metal albums of all time?
These metal albums have stayed in weekly rotation over the years:
Massacra – Final Holocaust
Slayer – Show No Mercy
Incantation – Onward to Golgotha
Sepultura – Morbid Visions/Bestial Devastation
Deicide – Legion
Beherit – Drawing Down the Moon
Cianide – A Descent Into Hell
Atheist – Unquestionable Presence
Demilich – Nespithe
Demoncy – Joined in Darkness
The reason my analysis is different than that of other metal sites is that populist writers prioritize surface novelty and underlying similarity to mainstream rock, where I look at metal as a form of art in its own right. It should be measured by the quality of its internal organization and ability to artistically represent a vision of power. The popular “best of” lists specialize in bands that will be forgotten in a few years because when the novelty is gone, they are the same old stuff you could get anywhere else.
I keep a copy of Sepultura Morbid Visions/Bestial Devastation in every room in the house. I dislike being too far from one at any given time.
What contemporary bands should we be paying attention to?
In music as in all things, I am an elitist. This means that I want the best music available because time is short and there is no point wasting it on the trivial. Keep an eye on Demoncy, Sammath, Blaspherian, Kjeld, Desecresy, Kaeck, Blood Urn, and Kever.
Some accuse your site of manufacturing a controversy with MetalGate but the SJW infiltration of political correctness in metal has technically been going on since the late 90s. Do you think metal can actually be tamed by leftists and what is your perspective on the attempts to make metal safe?
SJWs are incapable of understanding the aesthetics of metal, which is why all leftist music tends to be metal-flavored riffing wrapped around rock or punk. Metal music sounds the way it does because its outward form represents what its composers wish to communicate. Ignoring lyrics and imagery, which are entirely secondary to composition much as production is, the music itself conveys an abstract and distant sound that makes beauty out of ugliness through a respect for power. In metal, what is powerful creates excellence, and from within that comes the elegance of form and portrayal of reality that makes great art.
Rock takes the opposite view. It is basically intense repetition with an ironic twist at the end, which means that it differentiates itself through “message.” People love catchy lyrics that embody some idea they find appealing at the time, but these are always experiences based in the individual, which is why almost all of rock music is love songs or “protest music” that wails about how inconvenient it is that some complex idea stands between the individual and a good time. You cannot both be pro-nationalist and listen to rock music.
Metal came about when Black Sabbath wanted to interrupt the hippies — what they called SJWs back when they opposed The Establishment — with some “heavy” (hippie slang for intense, epic and terrifying) realism. The West was falling apart, and the popular movements insisted that if we just focused on peace, love and happiness, all our problems would magically vanish. This focus on reality makes metal appear right-wing to leftists. It embraces consequentialism, worship of the ancient, distrust of the narcissism in the individual, and the idea of conflict itself, so that those who are strongest win. This inherently clashes with the individualist groupthink of the left, which seeks to avoid conflict and manage people indirectly through guilt.
When SJWs make metal, it ends up sounding like punk rock or rock because those forms of “protest music” reflect the individualist and yet group-oriented mentality of the SJW. Like the Christians with their “white metal” in the 1980s and the many times commercial record labels have tried to launch rock bands disguised as metal to capture the metal audience, social justice workers (SJWs) are trying to force entry by liberal ideas into metal so they can take over the space of culture that it dominates, and its audience, and indoctrinate them in leftism. Both media and labels support this because it is cheaper to make rock bands than metal bands.
Metalgate rose to resist this conspiracy and call it what it is, which is an attempt to control our minds through propaganda in music, as well as a gambit to replace what we know of as metal with a “safe” version based in indie rock. Most people do not know it, but metal generates a lot of income because metal fans are loyal to the genre over the course of their lives. Record labels could make a lot of money if they could sell the same old pap with metal flavoring. Luckily metalheads are resisting as they have resisted every attempt to assimilate their genre into rock ‘n roll, break its spirit and make it repeat the same dogma that exists in every other genre of music.
Most metalheads, not being of the commercially-minded type, rarely stop to think about heavy metal as a brand. Media sells a certain image with heavy metal, just like Harley-Davidson motorcycles and Jack Daniels whisky, both of which are highly successful brands. Metal forms more of a meta-brand, symbolizing rebellion and bad boy lawlessness. That image can be used to sell a lot of products, since consumers really hate the idea that they are merely being good sheep by buying whisky and transportation.
In commercials, television and movies, rebellious characters are often introduced with heavy metal in the background. Fight scenes in both football and blockbusters often get the heavy riff treatment, as do superhero epics. Bizarrely, House Hunters — a television program about people choosing which house to buy — uses AC/DC style hard rock riffing in the background to its real estate epics. Anywhere boldness, bravery, rebellion and defiance must be shown, heavy metal is the appropriate soundtrack.
Much of this can be seen through the use of well-known bands in movies. Check out how many soundtracks Slayer has contributed to, for example. The royalties from those might even outpace their album sales. At some point in the future, perhaps metal bands will put out albums and tour so that they can sell their music for commercials, television, movies, sports/MMA and house hunting. Now look at AC/DC. Metallica. Iron Maiden. Pantera. Anthrax. Compare to Morbid Angel and Darkthrone.