Surely somewhere Bacchus flicks this wine from his table with an irritated grimace. Making decent wine is not hard, but this is the updated version of plastic jug wine from the 1990s but given the “California sheen” of a unique label and hip, exciting, and different backstory.
At first sip, I thought I had picked up a jug of Randall’s generic vinegar. Then in surged the grape sensation, brief and fleeting, with a strong acidity yet also a heavily fruity taste. The $6 they wanted for this was $4 too much, to be blunt: this wine hits hard with moderate alcohol, but delivers in flavor what one might expect from a Capri Sun left to ferment in a locked pickup truck.
I realize that a huge intermediate market exists for people who want a cheap tipple without the negative implications of bringing home a well-known brand of alcoholic soccer mom wine. If that alone is your goal, Barefoot Pinot Noir becomes comfortable after the second glass. It has a pleasant color and sheen, but a one-dimensional flavor of acidic fruit that drives me to the hills.
Thankfully, its relatively strong alcohol content means that the sensation is fleeting, but unlike a good wine, the alcohol hits up front and the flavor lags behind, which is probably fortunate because it is both relatively unexceptional and pretentiously strong. If you are working the cougar circuit in the outer suburbs, you will probably drink quite a bit of this.
Wine presents a troubling face to the consumer because it is oversold and as a result, an emphasis on catchy labels and backstories replaces the simple question of Is it good? Here the answer is that this might be a C+ wine, but for the price difference, you might as well take home the gallon jug.
Quality rating: 1/5
Price rating: 2/5