Insightful commentary on those “Best of Metal 2011” lists:
I’ve begun to realize that most of the lists currently being published are also exercises in varying, and scalable degrees of exclusionism. I say this because in the past two years major non-metal/indie oriented media outlets have taken it upon themselves to declare to their reading audiences what is the Best Metal of the Year. I’m referring to websites such as NPR, Pitchfork Media, Spin, PopMatters, Stereogum, Noisecreep, Frontier Psychiatrist, etc…There are countless other minor non-metal oriented blogs and sites that have their own list up as well, and they all pretty much loosely mirror one of the examples posted above.
This is a curiously new phenomenon: ten, seven, even six or five years ago you wouldn’t find non-metal/indie media daring to touch the very idea of the “best metal” released in those years. The cynic in me wants to ask, “Did the hipsters get tired of all the garage-rock bands ironically limping around Brooklyn?” That is mean spirited I know, but part of me does wonder, how long will this new found interest last? First let me offer this: I am not attempting to argue that these sites have no business publishing best of metal year end lists, nor am I attempting to critically analyze their selections. Each of the writers of these lists have their own tastes, preferences, and the right to promote them…but after mulling these lists over for a few weeks and listening to most of the albums on them, one thing has become very clear to me: The most popular of these lists are created by a handful of very prolific writers/bloggers, and the rest stem from the templates laid out by said writers. In particular, the highly read and discussed lists from NPR’s Lars Gotrich and Pitchfork/Stereogum’s Brandon Stosuy are parroted throughout the blogosphere. In deserving respect to these two writers, they both offer their opinions with interesting takes and lucid arguments. I enjoy reading their stuff, and dislike having to single them out — however due to their popularity, I feel they are liable to be held to a higher standard.
Without delving too deeply into Gotrich and Stosuy’s lists, the most obviously striking things about them both is that they tend to lean heavily on the new crop of post-black metal bands. There are occasional death metal albums sprinkled throughout, the odd doom record, and a good bit of math-metal (I hate that label but its what everyone uses). Okay fine, I actually like a few of their selections as well, but here’s a question: Aren’t we missing something in terms of various other styles of metal? You’ll notice that traditional metal and power metal are noticeably absent from these lists. – The Metal Pigeon
That’s the point. These aren’t metal lists, they’re replacement metal. That is to say, indie metal is taking over with the support of Big Media.
Metal is undisciplined by commercial standards. It has a gauge of trueness of spirit. That makes it a hard product to sell. Rock music on the other hand is accepting, has no specific spirit other than ironic surliness and greed, and is universal and easy to make. The labels prefer to sell rock music.
As a result, they’ve invaded metal with the indie hipster crowd because indie-metal sells. It’s familiar like rock, but seen as “rebellious” like metal, so all the extremely ordinary people who work very hard to style themselves as extra-ordinary are in love with it.
It’s the perfect product.