Despite being a huge animation nerd, I was never able to develop much interest in Metalocalypse, but my support certainly wasn’t required for the companies involved to release four seasons, four Dethklok studio albums, and seriously concern Brett. A couple years of production may have fatigued its audience, though, as the show has essentially been canceled by Adult Swim. Show creator Brendon Small seeks to reverse this – enter the “Metalocalypse Now!” campaign, which at first glance is presumably intended to mobilize fans into a veritable army of demanding Adult Swim and/or Hulu provide the funding for a series finale. In isolation, this is at least a sign of the times – growing social media efforts and the theoretical possibility of crowdfunding continues to open up opportunities for content creators to promote and distribute their work.
On closer inspection, though, I began to question how relevant the efforts of fans would be in this campaign’s success or failure. The campaign has already attracted an enormous amount of corporate sponsorship, ranging from understandable fans like metal journalism/interest sites such as MetalSucks and MetalInjection, to record labels and surprisingly the computer peripheral company Razer. This leads me to believe that the result of this campaign is already predecided by the corporate sponsors. At best, anyone who participates in the social media end of this is a number they can pull up at the inevitable business presentation with Adult Swim’s executives. With some of the names involved, I wouldn’t be surprised to see a huge promotional blitz and a successful conclusion to this campaign, but our readership would likely be disappointed either way.