Distorting the medium
By 1992, the metal underground was flirting with mainstream visibility to some degree; whether it was Slayer headlining an arena tour, death metal albums being distributed by Sony, news reports, or metal music videos on MTV.
An emerging horde of people saw how awesome death metal looked and leaped at the opportunity to be a part of a new movement and start their own bands. The problem was, these were the people weaned on The Black Album who wanted to be the next Kurt Cobain, so they chose the newest, edgiest method possible: extreme metal.
Every suburban nobody with a guitar thought if they dressed up their uneventful, radio friendly rock in a different way, they would be seen as unique, offering something new to the world that wasn’t there before. When these people make extreme metal, they keep the surface traits and miss the core. The down tuned guitar rhythms, guttural vocals and fast drums are easily cloned, but underneath the aesthetic of death metal lies something that is not too different from what the corporate rock that Metallica and Nirvana were shipping out at this time were expressing.
Some of these abominations might be in your album collection as well because, as they saw the horde forming, many established bands began imitating the imitators in a pathetic attempt to draw a new audience and get rich enough to quit their coffee shop jobs. Borrowing the rhythm guitar techniques from Bolt Thrower and Celtic Frost is no challenge, and bands like Gorefest and Obituary realized they too could make it big if they dressed up what the major labels were shipping out at this time. Thus, began the dumbing down of underground metal. Gorefest masked their rock bounce as death metal and Obituary thought reinforcing a Biohazard album with memes on rotting would lead them to success. It worked.
The hipsters of olde saw that it appeared different, but sounded similar enough to their radio fodder that they can add something derived from a morbid subculture into their “unique” fashion derived personality without threatening their social sphere. Eventually acts like Fear Factory would capitalize on this, finding much success by combining the sounds of Earache records popular Napalm Death and Godflesh into verse-chorus heavy-soft proto nu-metal. They were not using this music as a platform for artistry, but for label attention that they would use to springboard themselves into a radio rock career. They would fool their ‘death metal fans’ who were never able to discover the styles true potential into “maturing” with the artist, unaware that they were being used as another sales number until the band name became a corporate brand.
While most people blame bands like Opeth for dumbing down metal into corporate rock, others are the blame for this process that started long before Opeth noticed it and decided to profit from it. The false ones who have been allowed into the halls of the underground have been going unchecked for too long. They might have fooled you at one point. If it’s not honest thoughts turned into music, you can be guaranteed it’s a gimmicky pose or well-disguised radio fodder meant to take as much money from as many wallets as possible. It should be no surprise that around half a decade later they all drop the aesthetic and unleash something like this upon the world: