Total hipster doublejargon:
Boris [has not been a] heavy metal band at all. From the first day, we have never called ourselves as heavy metal. However, we are totally fine if everyone calls us a heavy metal band. We have been doing what we like and as a result we welcome if everyone says so, puts a tag on us or categorizes in specific genre. – Phoenix New Times
We aren’t, but if our fans are stupid and insist upon it, then that’s real to them and we are. For dollars.