The heavy metal and hard rock news site Metal Hammer is releasing a mobile game entitled Metal Hammer: Roadkill. So far, screenshots suggest a fairly basic action game presumably inspired by endless runners such as Canabalt; the gimmick this time is that it incorporates rhythm game elements and a soundtrack of prominent metal musicians. Given popular trends in the mobile gaming industry, this will probably be released for free and earn most of its revenue through in-game microtransactions, but until the game releases, any speculation on the subject is empty at best. Roadkill most likely serves best not as a specific promotion (although it might turn out to be financially lucrative), but more as an example of the distance heavy metal news sites may need to go to secure funding and label attention in the future. We probably won’t be seeing the folks at Metal Hammer write any critical reviews of Nuclear Blast’s roster for quite a while.
The game releases on October 15th for iOS and Android devices; you can read the official story at Metal Hammer’s website.