It’s easy to type words:
In tens of millions of reviews on Web sites like Amazon.com, Citysearch, TripAdvisor and Yelp, new books are better than Tolstoy, restaurants are undiscovered gems and hotels surpass the Ritz.
Or so the reviewers say. As online retailers increasingly depend on reviews as a sales tool, an industry of fibbers and promoters has sprung up to buy and sell raves for a pittance.
“For $5, I will submit two great reviews for your business,” offered one entrepreneur on the help-for-hire site Fiverr, one of a multitude of similar pitches. On another forum, Digital Point, a poster wrote, “I will pay for positive feedback on TripAdvisor.” A Craigslist post proposed this: “If you have an active Yelp account and would like to make very easy money please respond.” – NYT
Label sends stuff to blogs, blogs fawn, label reprints, and on it goes.
What gets lost? Any notion of music quality.
You can be a wank metal blog, and be popular for some time, but you’ll never touch the popularity of the metal that really made life more intense for people.
A repo man’s always intense. Come on, let’s go get a drink.