The Boston Beer Company generally makes solid but unexceptional beers for a wide audience which isn’t surprising given that it is a brewery founded by a former corporate financier who was the son of a brewer to fill a hole in the market in the 1980s: domestic beers that could compete with mediocre European imports. Craft beer was just getting started and most of the big adjunct lager brewers had already diluted down the their product to the point where many wouldn’t even drink it. Jim Koch employed the same chemist and brewer who formulated Miller Lite to fine tune a beer an old family recipe he had been homebrewing for mass production. Samuel Adams Boston Lager is a genuinely good beer but what their Octoberfest eventually became in the 21st century is not. The first whiff and sip is dark fruits and toasted bread like a darker Marzen beer should be but then the unpleasantness hits you like an off-scented dashboard air freshener. The beer tastes like brown sugar and smells of artificial cinnamon and ginger. Sam Adams is hiding pumpkin spice bullshit in their Octoberfest seasonal for the Starbucks yuppies! Samuel Adams Octoberfest is one of those beers. The radlers, shandies, Zimas, pumpkin spice lattes, and mango IPAs for ex-sorority girls and effeminate homosexuals – wine cooler “beer”! The only positive attribute is that if you get this for free and drink the entire six pack, you will get drunk. Unfortunately, your excretate will smell like that of an unwashed obese man the day after Thanksgiving.