Back during the golden age of black metal, the shop Helvete was the focal point of the Norwegian black metal movement. Run by Mayhem guitarist Euronymous, the store was the go-to spot for the genre’s elites to spread their music and ideas.
After the first media explosion of black metal occurred, Helvete shut down in response to negative reactions from the community. Shortly after, it became famous after the events surrounding Euronymous’ death and gained mythic status amongst the newer fans to journey to and attempt to understand what had occurred there.
After languishing in other business purposes for over a decade, as of this August the location of the original store will be reclaimed for its 1990s purpose: spreading black metal. Neseblod Records has decided to relocate there and is busy setting up a museum experience to preserve the history of the genre. Featuring classic releases and rare flyers and posters, the project aims to revive interest in what inspired the original black metal musicians to create what they did.
Throughout this endeavor, the project has had the support of Darkthrone‘s Fenriz, who has directly involved himself in the moving process, guiding the presentation to be as realistic and truthful as possible, which can only help increase awareness of both the history of the genre and its future exploits.
In this case, realistic and truthful means making the past come alive once again and remembering those ideals, which are timeless, and carrying them forward into a new time. At least, that’s if they want to avoid nostalgia, which pretty much killed off the souls of Generation X before they even hit their forties. Those interested in seeing documentation of the progress can head over to the Facebook page.