Keith Kahn-Harris, a metal academic whose work in metal academia has been covered here and elsewhere, writes that metal may be suffocating under the weight of its own success:
Metal today is in crisis. Metal’s crisis doesn’t feel like a crisis. In fact it sometimes feels like quite the reverse. This is a crisis in which most are unaware that there is a crisis – and that is the crisis. The crisis is one of abundance.
He goes own to elaborate on how this is a sort of entropy where the proliferation of options has created a form of paralysis. “Almost everything that I ever wanted in metal now exists,” he writes, showing us that perhaps the glory years of a genre are during its time of struggling for recognition. What happens when it becomes fully recognized?
For Kahn-Harris, much of the glow is gone. He ties it to the ease of availability of music and information through the internet, but in my experience, it’s more likely tied to the expansion of metal as a market. When it’s new and fringe, metal is outside of the world of social oversight, including socialization and markets, public morals and most laws.
But as metal succeeds, it becomes a commodity and thus, information about it will proliferate. Today it’s the internet, but in yesteryears it was radio, magazines, and label propaganda in your local record store. To my mind, the internet isn’t anything new, even if it’s slightly more efficient (although with the surfeit of information, this advantage diminishes).
While this abundance has fulfilled my metal dreams, it has been accompanied by a strange sense of deflation. To some extent this is because dreams fulfilled are almost always disappointing. There are also good reasons why abundance does not necessarily satisfy. The ease of finding what was once obscure takes away the pleasures of anticipation, of discovery, of searching things out. The fact that metal music is no longer found exclusively in physical media removes much of that precious ‘aura’ that can accompany physical art objects. Demo tapes were exciting and mysterious objects because one had to ‘work’ to track them down…Today, there isn’t much frisson to googling something and finding it. Stripped of the aura, rare and obscure metal recordings become much more mundane.
Kahn-Harris’ article is engaging and thoughtful and worth reading for any who have wondered why metal seems so stagnant of late. Sure, there’s more bands than ever before, and they’re all technically competent (this is new, quite frankly) but so few of them have anything interesting to convey. All their work is in the packaging, at the surface, in style and not substance. Artistically, metal is dead. What’s the usual culprit?
An unusual source offers a parallel critique of a similar situation in software companies:
Here’s the problem that ends up killing company after company. All successful software companies had, as their dominant personality, a leader who nurtured programmers. But no company can keep such a leader forever. Either he cashes out, or he brings in management types who end up driving him out, or he changes and becomes a management type himself. One way or another, marketers get control.
Did metal run out of leaders, and get taken over by marketers? Or is this natural entropy, where there are so many options that none can compete on substance? Or is it, as is the way of things, that once something gets popular it gets dumbed down for the crowd? Commendations to Kahn-Harris for introducing this germaine and insightful topic.