Streaming, Record Sales, and Illusion: The State of Music in 2019

 

If you were active on any social media platforms last month you likely saw the bands you’ve been following celebrate the number of Spotify streams they had in 2019. Just as Myspace plays and Facebook likes were once important metrics used in the industry to determine the success of an artist, the number of plays on a streaming service is now the new standard of how popularity and fan size will be evaluated. But along with these changes in music statistics we must also consider the lessons of the past in how such statistics have been deceitfully manipulated. For there is a dark side to the validity of music streams in 2019 and the very real power held by those who can successfully master their mysteries.
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