If you were active on any social media platforms last month you likely saw the bands you’ve been following celebrate the number of Spotify streams they had in 2019. Just as Myspace plays and Facebook likes were once important metrics used in the industry to determine the success of an artist, the number of plays on a streaming service is now the new standard of how popularity and fan size will be evaluated. But along with these changes in music statistics we must also consider the lessons of the past in how such statistics have been deceitfully manipulated. For there is a dark side to the validity of music streams in 2019 and the very real power held by those who can successfully master their mysteries.
Tags: A Boogie Wit Da Hoodie, abazagorath, abigail williams, Billboard, deception, fake streams, music business, Record Sales, scam, spotify, streaming, Threatin, tidal, youtube
Jered Threatin’s masterful illusion has become the biggest “metal” story of 2018. But while his stunning viral campaign has bewildered many, no one has really picked up on the bigger picture of exactly what Threatin was able to pull off.
Tags: fake, Jared Threatin, jered threatin, journalism, metal journalism, music business, music industry, Threatin
Every metal musician needs to have “The Talk” at some point or another and for some of you, this will be that moment. In the world of metal, “The Talk” is the soul crashing, dream obliterating conversation where one learns the valuable lesson that you can’t get rich playing extreme metal. It’s heartbreaking and defeating but better learned sooner than later. And since a young ambitious musician isn’t necessarily considering the logistics, lifestyle goals, etc. of their future before they drill on that pentagram neck tattoo, I want to make sure readers of DMU are abundantly clear on what to expect on the financial front when engaging in life as a touring musician.
Tags: At the Gates, Black Metal, cannibal corpse, children of bodom, cradle of filth, dark tranquility, death metal, economics, gorgoroth, immolation, mayhem, metal, motorhead, music business, music industry, necrophagist, poverty, Thy Art is Murder, truth, watain, wealth, whitechapel