THEM releases the first single from Sweet Hollow

Them - Sweet Hollow (2016)

October is indeed the season for Mercyful Fate, or at least pretenders to its metallic throne. Earlier this month, we saw two members’ underwhelming reunion in Denner/Sherman. More recently, THEM, composed of an unrelated group of musicians despite likely being named after King Diamond’s 1988 solo album, has released a track from their own upcoming attempt to capture something of that band’s approach.

Sweet Hollow is a concept album very much in the vein of King Diamond’s projects; at this point perhaps most notable for featuring members of Symphony X and Suffocation. The single (“Forever Burns”) resembles an exaggerated, more technically ambitious take on KD’s melodramatic heavy/speed metal sound, to the point of including a great deal of falsetto singing. Even if the final product turns out to be any good, this may scare some of its potential listeners away. Currently, Sweet Hollow is planned for a January 2016 release.

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