Sympathy for the Hipster

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I write a lot about hipsters because I am fascinated by subcultures and how they attempt to find meaning independent of the center. You can join the ska kids, Goths, rivetheads, wi-fi hobos, ecolos or channers. You might have a thedic identity, a de facto tribe combined of ethnic pride and politics, or an outright political group like the earth firsters, crypto-coms or far-right. In a time of no actual commonality to our deconstructed societies, you know you will be a cog in the machine: working a job, paying taxes and housing, and doing all the day-to-day stuff like shopping at Costco that is about as romantic as math homework. To counter-balance that, people seek an identity which shows why their lives are important. All of these are extensions of the original “keeping up with the Joneses” that saw people trying to out-consume each other, but now we are consuming the image of ideas instead of pure product.

Modern life represents at its core a long slow grinding compromise. Any idea is taken from where it is found and made into a product by simplifying it, exaggerating its surface features, and then presenting it for mass consumption. Joining an identity first involves a shopping trip for music, books, clothing and personal accessories including tattoos, piercings, scarification and hitting the gym. Through this process, unique identities are gradually “assimilated,” or made into variants of the mainstream. Every ideation operator declares the gradual entry of those who perpetuate this process into their chosen identity — the falses, the poseurs, the day-trippers, scenesters and imitators — because when enough of them arrive, the unique group becomes overwhelmed and as happens in democracy, what is popular and easily understood wins out over the original idea, which then fades into a distant memory and a cartoon of itself.

Hipsters represent those who have given up on the idea of idea itself. They realize early on that this society is a kicked clip, empty of ammunition and fit only to be returned to the pocket and another retrieved, starting over. But discovering what we want for a future represents a good deal more ambiguity and risk than knowing simply what we detest, and in the meantime, people need an identity to distinguish themselves from the faceless mass. The hipster was born out of this situation by Generation X, who combined slacker culture with counter-culture and added the suburban desperation of their parents, who were only to happen to discuss in detail how the world was going to hell, in front of their children. As a result a new identity formed based on those who have dropped out of society but still seek a way to distinguish themselves, and instead of doing so through strong group identity, they base their concept of self on self-image alone. Thus the hipster opposes the idea itself, and instead seeks a different kind of center: what everyone else is doing, but with some unique conceit for the individual itself. Hipsters are bog-standard people who have hobbies in craft beer, tattooing, making artisanal objects, odd collections, activities chosen for their apparent randomness, and of course art, art and more art, because nothing makes a person look profound like the boho artist lifestyle.

As the definitive article on this topic says:

Ever since the Allies bombed the Axis into submission, Western civilization has had a succession of counter-culture movements that have energetically challenged the status quo. Each successive decade of the post-war era has seen it smash social standards, riot and fight to revolutionize every aspect of music, art, government and civil society.

But after punk was plasticized and hip hop lost its impetus for social change, all of the formerly dominant streams of “counter-culture” have merged together. Now, one mutating, trans-Atlantic melting pot of styles, tastes and behavior has come to define the generally indefinable idea of the “Hipster.”

An artificial appropriation of different styles from different eras, the hipster represents the end of Western civilization – a culture lost in the superficiality of its past and unable to create any new meaning. Not only is it unsustainable, it is suicidal. While previous youth movements have challenged the dysfunction and decadence of their elders, today we have the “hipster” – a youth subculture that mirrors the doomed shallowness of mainstream society.

People who seek an idea loathe hipsters because hipsters are the anti-idea. They reject the notion that we can have purpose outside of ourselves, and instead make their time by adorning the self with new fascinating attributes which are always bizarre because their sole goal is to distinguish themselves from the rest, and so whatever is sensible and normal is verboten. The hipster seeks to be unique, individual and different (UID) so that they do not get mistaken for the rest. Part of this is a counter-culture style protest saying that they do not endorse or enjoy the mainstream, and in fact oppose it so should not be held accountable for its failings; the rest comes from the simple need to distinguish oneself in a social scene flooded with people who are all trying to be noticed. Where in the 1920s doing stunts on the lawn might have worked, and in the 1980s it was enough to join an indie band, for the people who come after the reunion of right and left in the 1990s there is no longer an obvious majority culture to oppose. There is only the gradual compromise, and trying to stand out in its midst.

Hipsters suffer for the time into which they were born and the lack of easy and safe ways to rebel against it. Smoking weed and living in a VW van involved relatively few risks; at worst, an arrest occurred in some random little town in Ohio and dear old Dad had to dispatch money and lawyers to fix it. But opposing the conglomeration of democracy, capitalism, liberalism, consumerism and patriotism takes some guts and some time on the thinking couch, because it is not like The Establishment an easy thing to identify. Who can blame these people for laboring as poor cogs just trying to have normal lives? They can laugh at them but not indict them as the problem itself. The focus of the hipster becomes not reform of a society that is already lost, but saving oneself by at least being socially competitive through appearance and having a life independent from concern about the inward collapse — an idea — which might obligate one to sacrifice time otherwise spent on self toward some purpose.

That tendency reveals the problem with hipsters: they are perpetual entryists. Their only idea is the self, so any identity they discover they will turn into a product just as surely as their grandfathers did back in the 1950s. In essence, hipsters are the same consumers that people have always been, except now they are casting around for an appearance of having an idea and thus always sacrifice the idea itself because they are fundamentally opposed to ideas. Subcultures fear the hipster because to admit the hipster is to abolish the subculture and allow it to live on in zombie form as another branch of the great compromise but now as an adornment, like the “French bread” flavoring in the industrial-processed bread aisle or the “exotic scales” used in bog-ordinary rock music to dress it up and disguise its ordinariness. The hipster is indeed the dead end not of just Western civilization, but all civilization, because civilization requires an idea and with hipsterdom, all ideas have been sacrificed to the self.

At the same time, hipsters deserve our sympathy. They are the people on the deck of the Titanic, watching the unstoppable disaster that will inevitably compose them, choosing to get another pint from the bar and bum another cigarillo while bravely chatting about the inconsequential. The water grows incrementally closer and the lifeboats are long gone. Nothing remains except to live it up a little, stand out from the crowd and have your fun, before the darkness inexorably takes over. If you wonder why hipsters look as stressed and miserable as their parents, even when they have trust funds (and an alarming number of them do) and hip indie bands with the flavoring of metal, it is because they too see the approaching disaster and have found nothing to do about it.

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How to make a digital promo kit (DPK) or electronic promo kit (EPK)

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Bands: if you want to get signed, you will need to send promos. First you will send them to labels, which will sign you eventually. Then you will send them to media, including record reviewers. Labels: you will do the same. Promoters: ditto. So how do you send a promo in this day and age?

The current standard, which thankfully does away with piles of physical promos, is to send an Electronic Press Kit (EPK) or Digital Promotions Kit (DPK) which mean roughly the same thing. Your EPK will be a zip archive containing your release in MP3, photos and a press release/biography. Each of these parts offers its own challenge.

MP3s should be of a decent bitrate, usually 256k or Variable Bit Rate (VBS) equivalent, and should be tagged appropriately with band name, album name and track name correct and consistent. The MP3s themselves should be in a folder within the archive named Band Name – Album Name. This enables writers to extract it completely and view the files as they write. If you are using Exact Audio Copy or a similar program, settings allow you to specific correct tagging by default. I also recommend installing Windows Media Player 11 and using the Fraunhofer MP3 codec which is superior to the LaME codec which tends to make heavily distorted music sound plastic. I use the following naming scheme in EAC:

Individual artist:

%artist%\%artist% - %albumtitle%\%artist% - %tracknr2% - %title%

Various artists:

various\%albumtitle%\%albumtitle% - %tracknr2% - %artist% - %title%

Press releases should fit standard format, which is an entirely different article, and include full contact information for the label and promotions agency. If you include band contact information, people will contact the band; if the band does not reply, do not include this information and have them contact the band through the promotions agency. Include the biography in here, generally a paragraph or two but not more. Also useful to include are all band public sites such as Facebook where the band might post more images or information as needed.

Images should include at least the cover art and a band photo, but many bands include logos as well for use as headers. These pictures should all be large (800px+) and in a format such as JPG or ideally PNG, which is not lossy like JPG.

Once you do all of the above, put the files into a zip archive and make it available to reviewers. Many use services like Haulix to make it easy to limit downloads to specific reviewers, and to embed codes in the work which identify who each package went to in case it gets leaked. In my view, labels should worry less about piracy from this angle because the release will inevitably be pirated and your only real recourse is to DMCA search engines to keep it out of the listings so that people are encouraged to buy it or stream it through a licensed streaming service like Spotify, Pandora or Last.fm. For this reason, lately more labels have simply been linking to their DropBox folders in acknowledgement of the impossibility of stopping all leaks, and it takes just one to spread it everywhere — or someone at a record store who drops the album into a computer for ten minutes to rip and upload it, as seems to happen in Russia and Latin America much to the delight of downloaders worldwide.

The above is written in the hopes of receiving fewer incomplete or botched promo packages. As stated elsewhere, most labels spend little time on getting these right because they want reviewers to spend as little time on the music as possible, and because the people who write the reviews the labels will republish are those who are making a personal connection with staff at the label in hopes of future hiring or collaboration. But for a starting band or label this advice may be helpful.

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Demoncy – Joined in Darkness re-issue on Forever Plagued Records

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This re-issue gives a classic black metal treatment to this underground powerhouse, which previously was heard as being more of a death metal album owing to its production more resembling that of the Incantation/Revenant vein of metal, in addition to many of its riffs fitting within the same form. With more spacious sound, the album sounds more distant and less loud which gives it a background resembling that of the Norse black metal which inspired the first wave of black metal. This more resonant sound brings out more of the tone in these songs and allows the melodic sense to shine, giving the album as a whole less abrasion but more atmosphere. As if to underscore this choice, the re-issue includes “The Ode to Eternal Darkness,” a nine-minute song which emphasizes the building of mood through repetition with internal melody in the style of black metal bands recognized more for their melodic sensibility. Although I am a sentimental bastard prone to like what I know, I prefer this mix to the original or the intermediate re-issue and hope the same treatment is given to other Demoncy albums which remain under-recognized despite their high quality.

With art by Chris Moyen and this powerful new sound, the Forever Plagued Records re-issue of Joined in Darkness stands poised to introduce a new generation of fans to one of the top handful of black metal releases to come from the New World.

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War Master add drummer Dobber Beverly to their lineup

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Texas death metal revivalists War Master announce the addition of Dobber Beverly (Insect Warfare, Oceans of Slumber) to the lineup as they move forward toward recording a new cassette demo tentatively titled Primitive Evil slated for release in late winter.

Beverly formerly played with members Neal Dossey and Rahi Germifar in Insect Warfare, but now joins the band as both drummer and songwriter. “I ran into Rahi at a show and he asked me if I was interested in jamming some old school death metal, and at the time I didn’t have any space in my schedule for it,” said Beverly. “Fast forward a few months and they were still without a drummer. Neal and Rahi then talked to me about helping them write new material, I’m a guitarist too, and I said ‘hell yeah.'” He plans to co-engineer the new demo which will be recorded at Craig Douglas’ Origin Sound.

Primitive Evil will showcase a faster style from the band with better production. It follows War Master carving themselves a following from metal and grindcore fans for their Bolt Thrower-influenced type of classic grinding death metal with epic focus, as seen as their releases Pyramid of the Necropolis and Blood Dawn EP.

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Funerus – The Black Death

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Following up on its doom-death full-length Reduced to Sludge released in 2011, Funerus surges forth with three new tracks on a 7″ entitled The Black Death to be released on Dark Descent Records within the next few weeks. This short work shows that where Reduced to Sludge finalized the Funerus style, newer works further intensify the strong doom-death sound which has propelled this band for decades of enjoyment in the death metal underworld.

Sounding very much in company with widely varied acts such as Divine Eve, Cianide and Asphyx, Funerus writes grinding death metal riffs which develop over the course of a song with hints of melody and layers of texture, building an incrementally crushing atmosphere around a strong theme. On The Black Death, melodic elements serve a stronger role but entirely without becoming fluff or reducing the impact. Funerus uses melody in death metal correctly, which is to underscore the evocative vocal rhythm of a chorus and bring out variation in riffs so that repetition increases the crushing sense of morbid doom instead of adulterating it. These songs build like the experience of descending into a deep cave, with the heaviness of the air growing more oppressive and the fear surging with each foot further into the void that return from this abyss will be impossible. Where older Funerus relied on more varied technique and sometimes conflicted with the pure power of its doom-death riffs, this new incarnation clears out everything but the essentials and uses them to complement the fiery riffing to give it a further sense of oppressive hopeless violence.

In addition, vocals provided by bassist Jill McEntee, who shares instrumental duties with her husband John McEntee of Incantation, both through clarity of production and greater savagery produce an effect of urgent despair like chanted emergency messages broadcast by loudspeaker in the ruins of a dystopian city. Of the three tracks on this album, “The Black Death” grinds almost like a Bolt Thrower track but builds to a staggering sledgehammer doom-death riff instead of a melodic counterpoint to the abrasive chromatic dirge. The second track “The Minding” applies a melodic Swedish-style death metal riff much as might appear on a Carnage or Amorphis record but throws behind it a bulldozer of rhythmic momentum. Closing out the record, “On the Edge of Death” charges more like early Asphyx and keeps the intensity higher at a mid-paced speed with relentless vocals calling forth like battle command. Together these three tracks show a streamlined, stripped-down and more articulate Funerus that intends greater malice and achieves a sound competitive with the best of the underground that shows us this band at its greatest power yet.

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As in #metalgate, Islam finds metal has wrong opinions

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People do not want to admit that there is a war on for control of what you think. Some of this is what we consider innocuous, like the constant advertising on the roadsides, internet and in print. Other forms are more insidious, like people in your social group trying to bias you against people they do not like, or governments attempting to make certain ideas seem off-limits.

We know that in modern Western civilization, government both uses and allows Social Justice Warriors (SJWs) to enforce its strict taboos on un-democratic — the new term for “un-American” — thought. But other societies have not followed this same path and instead are limiting what people can say by excluding certain forms of music view religious decree. In particular, Malaysia has declared black metal and death metal off limits for its citizens:

All Muslims know pork, booze and premarital canoodling violates Islamic teachings. But in Malaysia, home to a rising tide of fundamentalist Islam, senior clerics are warning against more insidious dangers to the faith.

Such as death metal. And puppies. And Valentine’s Day.

“Black Metal” — Malaysian authorities have been fretting the influence of death metal since the 1990s. According to an official ruling against “Black Metal,” it’s powerful enough to force a Muslim to forsake his faith.

This approach is at least more honest than instead of banning a genre sending SJWs in to flood it with poor quality imitations of itself in the indie rock style, then taking over with a legion of *core fans who look like tattooed greebos who just stepped out of mental health treatment for low self-esteem. Speaking of which, recent research at Stanford suggests that people find “equality” a compelling goal in inverse proportion to how attractive and intelligent they feel. When you have low self-esteem, you make equality your life’s quest, and this explains why SJWs are moths drawn to that flame, in addition to their fundamentally hipster insincerity which has them using a political viewpoint to demand their own inclusion.

As we saw in #gamergate, #metalgate SJWs are not exactly competent. In fact, the only reason they talk about equality so much is that they could not advance themselves based on competence alone. This differentiates the SJW incursion from moral panics such as the Parents Music Resource Center (PMRC) in the 1980s in USA, or the type of fatwa issued in Malaysia, which seems to be a decree of general behavioral guidelines rather than an attempt to promote the fatwa-issuer based on how cool, hip and Pabst-swilling skinny-jeans wearing socially acceptable his opinions are. But the end result of both is the same: metal does not bow to their imaginary rules, and so they want metal destroyed.

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Atriarch – An Unending Pathway

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Generic post-metal with bassier distorted power chords and doom metal pacing, Atriarch would like you to think that they are ” a living entity comprised of four parts, offering catharsis through sonic ritual. Our aim is to tear a hole in the veil that blinds us from our true selves. We are bombarded with ideals of a superficial shallow lifestyle, that we are enslaved to maintain.”

Even more, their press release states that Atriarch is “a mesmerizing death/doom metal force encompassing haunting atmospheres and droning avalanches of ritualistic sludge, a living entity comprised of four parts, offering catharsis through sonic ritual.” It then mentions their two “critically adored” previous records. Then the band adds: “Our aim is to tear a hole in the veil that blinds us from our true selves. We are bombarded with ideals of a superficial shallow lifestyle, that we are enslaved to maintain. This veil has become so powerful and overwhelming that we ignore our spirits to worship our shells, as money stokes the fires that burns our immortal souls. Greed corruption fear and hate is the true face of this Self Serving way of life that we have come to call ‘normal.’ While we believe in opening our minds and expanding our spirits we cannot forget our ability to fight. The spiritual battle for freedom of mind and body can be fought on all levels and violence is in our nature. There is no god there is no devil there is an All Encompassing force that connects all living things. Embrace the ritual and the veil will come crashing down…”

While we do not want to commmit the post hoc ergo propter hoc fallacy, it seems that critical adoration increases the closer a band approximates the mainstream norm, which in this age is indie rock. If you take indie rock, slow it down and play it in power chords instead of open chords, then add a ton of screaming in an “emotional” way, you get something like Atriarch. While no individual part of this is offensive, the album adds up to a heap of boredom. You have heard these chord progressions before in a similar context. These rhythms you have also heard fit together in similar ways. It is just slower, bassier and with more screaming. Perhaps if they added a dying hyena it would get even more critical acclaim.

http://www.youtube.com/watch?v=n-cHgrC4q7s

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Remains – Angels Burned

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If there is ever a death metal album to break your heart, it is Remains Angels Burned: a collection of excellent riffs and ideas which never fully make it to realization, resulting in an album with filler and disorganization predominating over concepts that should stand on their own.

Many of these riffs show a detailed study of the past three decades of death metal and picking up on patterns which had potential to be developed in other ways, and doing so, but the songs feel like sketches where great riffs form the center but much of the rest is filled-in with junker riffs, e.g. bounce on the same chord a few times or a chromatic fill with no shape. Inevitably it will be compared to Suffocation Breeding the Spawn, which similarly created a “hasty” feel with many good ideas suspended in technique alone. With more time to think through these songs, Remains could have isolated the point they wanted listeners to get to as a culmination, instead of repeating it and then patching together a song.

Two basic conditions destroy death metal albums: being predictable and being disorganized. This falls under the latter, with as a consequence of its disorganization, a tendency to fill in song form without content. This is a crushing shame since there are so many amazing riffs and fertile ideas which get lost in the flood. If I had a wish for the new year, it would be that Remains get back in the practice room — not the studio — and rework this album until its brilliance outshines its disadvantages.

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How music reviews are made

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If you must (“must”) watch television, probably the best thing on continues to be the Canadian program How It’s Made which shows the process by which everyday objects are manufactured. A similar program for the music industry might attract fewer watchers but be similarly informative.

The basics of the industry are that labels produce records, media write about those records, and artists — a pretentious term for musicians and bands — try to get chosen by either or both. Most records produce almost all of the profit they will create within a relatively short duration of their release. Labels need to constantly produce output so that they stay in the news, and media needs to constantly produce favorites (or drama) to sell news. Artists, on the other hand, are trying to create long-term audiences, but only if the artist believes they can produce quality material for a long period. Otherwise, their goal is to cash in and drop out, so they can go back to being the cool barista in a seaside town known for having put out that edgy metalcore album back in ’06.

When labels send out promotional packages, their goal is to ensure the reviewer spends as little time on the music as possible. They would prefer that the reviewer spend most of her time on the press release and biography, writing about the “unique” background to the band and how their album release is a news event, not a musical event. Ideally, the writer will focus on production and style more than substance, since new variations in production and style are easily produced while quality music is limited to a certain percentage of artists and striving for quality makes artists more valuable and labels/media less valuable.

The gig as a music reviewer is to say as little as possibly that is not blindingly obvious about the music while working in as many details as possible. The most successful reviews talk mostly about the biography, then about production, then style, and only finally in passing about the music itself. By the music itself I mean the composition, such that if you transferred it to midi or kazoo you would still recognize the song(s) but all of the production values from guitar sound through effects would be removed and you would see the composition as it is. If you have ever listened to someone playing acoustic guitar and realized the music sounds familiar, then figured out which song they are playing, you have had the experience of connecting with the music itself. The music itself however is the one part of music as a commodity that cannot be easily quantified and reproduced through systematic means (think of a recipe or instruction book). As a result, the music itself makes no one any money during the short period in which most albums generate profit.

You may see familiar names when you switch between your favorite magazines and your favorite music labels and the promotion companies that service them. The goal of most music reviewers is to get promoted within the industry, either as workers at the labels or writers in the media. They do this by making personal contacts, which generally happens when they are helpful to those people and promote whatever release they are working at the time. Very few people stay in the industry for long because it rewards a certain type of highly sociable person who writes whatever is needed to promote a record. This is why when you read record reviews, they normally take on a breathless tone that borders on praise. The goal of the reviewer is as a marketer, not a writer. Their job is to make you want to buy the album, but in such a way that you think it is your own idea, and so you blame no one when two weeks later you stop listening to it.

Most people are not words-people. They operate by gut feel, which is how their brains make a synopsis of all of the impulses they have in response to something. They tend to respond enthusiastically to new things but as time goes on, they respond less to them. For this reason, very few fans are aware of bad albums versus good ones. They know only that they bought something, they were excited about it, and then… it just sort of faded out of their consciousness. It became less interesting. The methods of art and music are well-known after centuries of exploration and what makes an album stay with us is no mystery. A good album is both musically adept, even if primitive, in that it is organized and produces something pleasing and non-obvious out of what it has to work with, and evocative, or representative of some feeling in ourselves or experience we have had in the world. Very few albums do this, but lots of albums can hit us with the pure physical sensation of listening to them, like acrobatic guitars, intense production, a bizarre or fresh style or even pure sonic intensity. These fascinate for a short while and then fade from our awareness.

As a reader, you must now be thinking this article is somewhat apocalyptic. I have just told you that the music industry has interests contrary to your own; they want to pump out formulaic stuff with new style/production, and you want to listen to music that stretches your time, money and energy by rewarding your listening minutes over many years. Actually I consider myself on the side of the music industry, because without labels to concentrate money that they can invest in production and promotion, good bands would remain unheard and without the budget to bring their promising music to a point where it is both pleasant as composition and pleasant to be heard. Few would listen to Beethoven if the only albums were played on kazoos and recorded on iPhones in subway restrooms. The music industry represents its own worst enemy because whenever something new — a band, an idea, a genre — makes a fan base, industry grows in response to it and produces more stuff “like” it that does not deliver the punch of the original. They thus ride trends for profit and then self-destruct when the trend is over, excepting a few labels who rise above the rest on the basis of having more profit, thus more money to put out new releases. The industry would be healthier if it could stop riding trends and instead focus on what makes bands and labels wealthy, which is the long tail or long-term relationship with fands.

The archetypal long tail band is Metallica. When …And Justice For All broke into the top 200, it brought every previous album of the band with it. During its classic era, when Metallica put out a new album and made a new fan, that fan tended to go out and buy everything else the band did, plus tshirts and concert tickets. It is the same way with massively successful acts in every genre — they cultivate a dedicated fanbase — but metal is a standout in how clearly it is defined in this way. The labels that dominate are the ones who get behind a band that cultivates a long-term audience. However, these bands are few and far between so labels make do with what they have. Unfortunately for them, the market is contracting as online availability of music reduces the power of novelty (“newness” + unique production/style). People can simply listen to the new fascination online for two weeks and then move on without having bought it.

To counter this, I propose a new model for the music industry: licensing. Under this model, bands would retain their copyright in an album and take out a license from the label, which would have the right to retain the album as long as they kept it in print. Big labels would license this content from smaller labels, creating a pyramid where the top reflects the bands with the best long-term audience potential and the bottom reflects new entries who are trying to build that audience. This would put more of a burden on the bands, who would be essentially taking a loan from the labels to produce their albums in exchange for that extensive promotion, but would enable labels to focus on the true breadwinners with their long-tail artists. In addition, because artists would be forced to assume direction of their efforts, there would be less of the kind of childish behavior of superstars in the 1970s and 1980s that caused labels to become strict in how they control their artists. This model also fits with the de facto standard of online music sales as they will become, which is the granting of a license to “own” the music regardless of form to the consumer. When physical form is no longer as important, we switch from a “goods” model to a “services” model, and the sooner labels do this the sooner they escape the overhead of defending a past business model and can move on to the future.

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Akashah – Eagna an Marbh

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Akashah starts with Iron Maiden styled heavy metal and mixes in diverse influences ranging from the speed/death metal of Absu, the lengthy melodic passages of Dissection, the grandeur of viking-era Bathory, the odd grooves of 80s Gothic rock and the strange sad simple melodies of neofolk. Add to this choruses that are more infectious than Ebola on a bath house water fountain and you have the fundamental Akashah approach. Songs do not reach for unrealistic symmetry as bad music in the 1990s did, but find a catchy phrase and then expand upon it in a circular way that gratifies all of the emotional potential it has without delivery release.

The music that pours out as a result is sentimental like heavy metal but with the more advanced technique of putting energy into the riffs themselves and using them in a dramatic way. It approximates the narrative stream of newer death metal and black metal as a result, but the band clearly favors emotional moments — and this band is more outright and unconcealedly emotional than most bands on the heavier side of rock — and so goes back to a satisfying verse-chorus pair to hash that out, interrupting this loop to introduce tension with new riffs but not as frequently as might prevent a certain sense of being worn down by the listener. At times it resembles the black metal/heavy metal/doom metal hybrid of early Varathron in its riff phrasing. While the band writes excellent riffs both within known forms and of a nature entirely unique to themselves, songs follow the heavy metal format and so do not vary internal riffs as much, which leads to a loss of inertia on some of these longer songs; in addition, some melodies are too evenly balanced which creates overly-symmetrical phrases paired to repetitive vocal rhythms that are too obvious or too complete, giving the songs a jingle-like nature.

Inevitably, people will compared Akashah to Absu: the same speed metal infusion into heavy metal marks the heavier riffs on this album, as does the reliance on what feels like Celtic or central European melodies with insanely catchy choruses. Moments on Eagna an Marbh compare favorably with the best from black metal and heavy metal, but this album badly needs an edit to keep from feeling repetitive and to develop some of these ideas outside the chorus cycle. Nonetheless, there are riffs on this album that show up nowhere else and many moments of fine songwriting that, if properly channeled, could make for an A-level metal album.

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