Death Metal Underground

The problem of commercialism in metal

May 3, 2014 –

black_metal_saloon

Some will tell you that metal cannot sell out because metal is not a large financial enterprise. The question then is, “What is large?” because if a genre supports dozens of labels, has top-grossing tours, and tens of thousands of bands, it seems that someone is getting paid more than they would otherwise.

But don’t take it from us. Look at what commercialization has done to another genre:

I was so blown away by the first “Star Wars” film when I saw it in 1977, I went back two more times the same week to wallow in its space age fantasy. But here’s the thing: George Lucas’ creation, basically a blown-up Flash Gordon adventure with better special effects, has left all too many people thinking science fiction is some computer graphics-laden space opera/western filled with shootouts, territorial disputes, evil patriarchs and trusty mounts (like the Millennium Falcon).

“Star Wars” has corrupted people’s notion of a literary genre full of ideas, turning it into a Saturday afternoon serial. And that’s more than a shame — it’s an obscenity.

He has a point, and reveals a situation parallel to that of metal. Sci-fi was too hardcore and dry for most readers, but then if you add in princesses in skimpy costumes, wookies and light sabers, suddenly it’s… an action movie with soap opera aspects. The audience can tune into that, and so can all the basement greebos who will cosplay, imitate and nerd it to death.

Metal was also originally too hardcore and dense for most listeners, but then if you added in the drama of burning churches and murders, people could really get into that wacky far-out identity. Suddenly it’s hard rock with distorted vocals and Satan. The audience can tune into that, and so all the basement neckbeards emerge to record collect and/or emo it to death.

Two sides rapidly form in any debate: one side says we should have purity of essence of what is being done, and the other side thinks that this principle should be more malleable in order to support social popularity and commerce. I say stick with the purity of essence: metal was built on years of accumulated knowledge, and turning it into entertainment flushes that all down the drain.