SJW is “selling out” for the 2010s


On the heels of the recent kerfuffle involving Deiphago and SJWs hyping an incident into a politically-driven media event, Hells Headbangers Records has released a statement about the incident. It reads, in part:

In regards to the Deiphago incident, rest assured that Hells Headbangers, the Agora and everyone else involved in bringing you this event are very upset and disappointed. There is NO excuse to justify Sidapa’s action – he fucked up hard. An incident report was filed and the victim declined to press charges. Although the new Deiphago LP is due to arrive soon, this incident will undoubtedly have a negative impact on its’ sale and the bands reputation has permanently been scarred. Such a shame! Further ramifications will be dealt with internally.

Although the label was just trying to do what it thought was the right thing, this statement reveals the core of SJW: it is driven by commerce and designed to signal safety. Just like big corporations spend millions to show that their cars, vacuum cleaners and toxic foods are safe, metal bands, labels and media are trying to expand their reach beyond the “scary” realm of the underground by making it “safe.” This was the same thing that selling out did in the 1980s, which was to take all those dangerous violent heavy metal bands and channel them into glam metal, which was offensive but not dangerous. There was nothing there that would sidetrack your child from going to school, getting good grades and going on to a career. Sure, he might have a bit more sex, and the bands took tons of drugs, but there were no ideas there that fundamentally challenged the bourgeois view of the world.

In the 1990s, death metal and black metal were far from safe as well. They rejected the dominant ideology of their time, committed actual crimes and more importantly, embraced political and philosophical viewpoints that are incompatible with democratic society and bourgeois existence. Forget the petit rebels of hip-hop and heavy metal, black metal bands actually scared people, and by doing so they upped the ante for what a band had to do to actually rebel. In many ways all heavy music has been stagnant since that time because no one can figure out how to be more extreme, and so they sigh and content themselves with being merely outrageous. “Selling out” meant that process where a band stops trying to have authenticity in its music and outlook on the world, and instead settles for whatever brings in a consistent audience.

In our current time, SJW is the method of selling out. If you go SJW, you will offend no one. People feel comfortable around businesses who promise that they are motivated by ideology, not profit. This also seems to guarantee that everyone will be accepted. Of course it does none of those things, being like all public relations exercises a series of cheap promises whose compliance can never be verified, but people like to be told comforting things. It calms them down and then they feel complacently optimistic when shopping at that store. This is why companies — again with shades of SJW — will fire controversial employees, hire private security, put up spikes to drive away the homeless and put up happy signs talking about diversity and how the uranium they use to flavor their food is 100% organic. Safety sells, or rather, lack of safety precludes sales.

Just like glam metal in the 1980s was preferred to hardcore punk, thrash and early death metal by parents who were afraid it was unsafe for their precious snowflakes to hear, and might lead them to a life lived in a van down by the river, precious snowflakes now want to be safe in their music. They want to be rebels… well, no they don’t. They want to appear to be rebels and at the same time, incur as little actual risk as possible. That way they can talk it up at the water cooler at work about how wild they are, and still not have to pay the price for wildness, like endangering their easy transition into the middle classes. It is not surprising that as metal has sold out in the 2010s with SJW, quality has plummeted. Who can make good music about such insincere topics?


Luckily a backlash has commenced. Using the tag line “Make Metal Great Again,” a small group of metal musicians have declared their intent to drive out SJWs by indirect methods, namely by demanding higher quality metal. Sell-out metal is poseur metal, which means that it is both fake and replaces real metal. Metal thrives when it replaces the fake with the real. That could in fact be metal’s mission statement. Poseur metal is fake because it is designed to signal “safety” instead of opening the can of worms of truth, realism, history, violence, disease, horror and existential doubt. Labels love poseur metal because it has high margins: cheap, without risk, and easy to clone, it returns on investment every time even if less than an out of the ballpark hit like a really great band can be. Magazines love poseur metal because they can re-type the same story every month. Web sites love it because no review is ever wrong when all the music is the same under the skin.

If you wonder why metalgate has hit such a nerve, it is that it has threatened the profit model of the entire industry. Metal ca. 2015 depends on a constant flow of mediocre poseur metal bands to make sure that all the journalists, label people, PR people, bands and studios get paid. The market has shifted from the smaller, more agile environment it was in the middle 1990s. Now metal is big business, and like Microsoft or Apple, it’s in middle age. It aims for conservative successes that do not alter the formula and will not take the risk on anything outside of the norm. Since the music is crap, the labels need some other way to sell it to people, and they came up with “safe rebellion”: it looks all leather and motorcycles, but in fact it is a PC nanny who will tell you that everything is fine so long as you keep buying SJW products and ignoring the obvious signs of impending social collapse.

There’s a lot of pushback out there against those who push against boundaries. This is to be expected, but you can tell who are the cowards in the room by the people who won’t call it what it is. It is resistance by those who are growing fat and lazy off of the easy money chain formed by mediocre metal. It is no wonder they get nasty. This is why David Ingram has a temper tantrum when other people commit the grave sin of failing to agree with him. It’s also why Viranesir, the band banned from BandCamp, found itself on the receiving end of quite a bit of vitriol:


In theory, SJWs and the like would be above such behavior. But that is the key to understanding them: their political opinions are advertising, not something they actually believe, just like what businesses say in television commercials are things designed to make you buy the product, not truths. The advertisements lie and SJW is an advertisement. This is why SJWs are so hell-bent on controlling what others see, hear and think. It would be a corporate wet-dream to have mind control, but with SJWs, they have a type of advertising that simply takes over like a virus or plague. Is is to surprising that many SJWs have connections to racist and fascist groups? As authoritarians, they appear to have switched sides, but really what they have done is changed their justification from ideology to commerce, and are now getting paid to advertise for their new corporate masters.

#metalgate claims Pantera


Despite efforts by nearly all parties to deny it, the underlying tension in metal that created #metalgate continues: the “new fans” who want music more like indie rock or punk versus the metal fans who want metal for metal’s sake. The metal fans realize that to be metal is to be an outsider to society and all of its rationalization for its own failure, including “reforms” and “revolutions,” while the punk/indie fans want metal to endorse some of those rationalizations.

The most recent victim may have been Pantera guitarist Darrell Abbot’s grave, which was referenced in an instagram post by the (ex-) vocalist of a crust/black band which embodies the worst of both veins of metal sell-outs, both the sensitive guy indie rocks who like crustcore and the tryhard war metal types who pose as being as hardcore as possible. According to the desecrator:

We paid douchebag darrell a visit, we spit on his grave, stole a pair of cowboy boots, and i wrote “FAG” on his grave… im not a homophobe but i hope all the panturrra fans see this and shit themselves with anger… FUCK DIMEBAG, buncha racist hillbillies

Only forty-eight hours later, the apologies were flowing forth:

The fact of the matter is I feel awful and guilty and this will stick with me forever, just like the Seinfeld guy using the N word… I can not express how sorry I am to Vinnie Paul and the Abbott family for the distress I caused, and the other members of Pantera and other acts Darrell was a part of. I owe everyone an apology for my actions because they were uncalled for, and horrible, despicable, and I went way too far. Some jokes are NOT funny and this is one of them. I took a joke way too far with a piece of paper and some hurtful words and as I’ve expressed, I don’t expect any sort of acceptance or sympathy…I hope at least someone will accept this and I hope for a better future for everyone…

What is shared between both of these sentiments? They are SJW ideas. He attacks Darrell because he thinks Pantera fans are a “buncha racist hillbillies” and excuses using the word FAG because he’s not a “homophobe.” This is SJW language here, first being concerned about policing whether or not other people approve of homosexuality and second in justifying violence or worse against those who are not pro-diversity, a.k.a. “racists.” When he apologizes, he uses the term “hurtful words” and compares his actions to “the Seinfeld guy using the N word” and then states he hopes for “a better future for everyone.” His motivation as a sensitive guy with social justice ideals is revealed in both of his statements.

I will not use his real name in this article, for the record, because public shaming can cause repercussions in this person’s real life, including career and social ostracization. No honest and decent person tries to do that because it is a passive but effective way at destroying the life of another. Nor will I name or link to his band, which has been utterly forgettable and forgotten from lack of any originality as well as blatant bandwagon-riding, because this like the sucker punch at Danzig is simply a publicity stunt that generated more notoriety than was expected. Let the media trick fail on its own.

But this leads us to an ugly point: a metalhead may well be divided by this event. It would be hypocritical for metalheads to start complaining about grave desecrations now after several thousand band photos in cemetaries. It is also nonsense to complain about damage to Darrell’s grave because, as noted by a number of sources, as with Jim Morrison’s grave the majority of the damage comes from fans of the artist and not enemies.


At the same time, however, many metalheads do not feel all that great about this desecration. The reason is that the motivation behind it is wrong. Like the rest of the SJW incursion that prompted #metalgate, the desecration of Darrell Abbott’s grave was justified by SJW-logic: Pantera fans are (allegedly) racist hillbillies, and “homophobes,” so it’s not only OK but “good” (like, in the Church sense) to desecrate his grave because he and his fans are bad. This alone makes the desecration stand out as not wrong in a moral sense, but broken. Someone is using society’s logic against metal to justify making metalheads second-class citizens whose graves may be desecrated, at least for reasons other than the usual war/satan/death that make a good grave desecration. Like the metal fans who object to grave desecrations in general, or the metalheads who claimed that Pantera fans are “nationalist Juggalos”, I feel this misses the point. Society hates metal, and it uses terms like “nationalist” and “homophobe” to justify bullying metalheads, much like it used claims of Satanism and murder back in the 80s to do the same. Its goal remains unchanged: destroy metal.

We should also draw some parallels between Pantera and SJWs. Like the SJW incursion, Pantera was an invasion designed to sell-out metal so it could be assimilated by rock music, with profit for all. Metal sells well, but rock music that has the “rebellious” cachet of metal would sell even better, because rock music has been designed from its inception to be the most easily-digested and emotionally simplistic form of music ever created, like music made into baby food. It sells well because it is a compromise, both inoffensive enough that most people will tolerate it, and thoughtless enough that people like to project onto it their own emotions and needs. Rock music is basically 1950s advertising jingles set to guitars, and people buy it to stay “relevant” or to seem hip, when really it has always been and always will be a product from the same people who sell us junk we can barely afford to address problems we do not have in order to achieve an image we do not need.

The reason many of us detest Pantera is purely musical: it is part of the great Dumbing Down of heavy metal, trying to make it closer to rock/blues so that all the people in sports bars, hair salons, show-off gyms and cube farms can tap their feet to the beat just like they did every other form of rock ‘n roll. Pantera is heavy metal made into a lengthy television commercial, and in doing so, it solicited social approval in a way that is decidely against all that metal stands for and lives by. Pantera heard Exodus Impact is Imminent and Exhorder, maybe Prong Beg to Differ and realized they could make a bundle if they combined a tough guy/sensitive guy approach — a lot like what nu-metal did, come to think of it — and made the music sound a lot more like Bruce Springsteen or John Cougar Mellencamp, both of whom sold more albums than God and retired rich. That was the goal in Pantera: metal as product. For that reason, the Pantera guys abandoned their glam/hair metal and hard rock stylings, and went into Metallica style speed metal with Cowboys From Hell, giving it their Southern rock spin, and then upgraded their sound to angry brocore with the following albums before returning to a blues-saturated swamp rock sound. It worked and people bought it.

Metalheads tend to hate Pantera because it brought in the elements of society that we go to metal in order to avoid: the sleeveless shirt angry guys who start fights in cell phone stores, the blockhead rock fans who are faithless toward any ideal but their own gratification right now, and the musical circle of conformity that forms rock music. Pantera is the anti-metal disguised as metal, much like SJW music like the black/punk (lol) band who desecrated Abbott’s grave is. Pantera not just represents, but embodies, all that metal opposes and all that will destroy metal. If we look back on this story from the future, we will see how both Pantera and these grave desecrators came from the same movement, which is an attempt by the mainstream to destroy and then absorb the once-independent genre of heavy metal.

The problem of commercialism in metal


Some will tell you that metal cannot sell out because metal is not a large financial enterprise. The question then is, “What is large?” because if a genre supports dozens of labels, has top-grossing tours, and tens of thousands of bands, it seems that someone is getting paid more than they would otherwise.

But don’t take it from us. Look at what commercialization has done to another genre:

I was so blown away by the first “Star Wars” film when I saw it in 1977, I went back two more times the same week to wallow in its space age fantasy. But here’s the thing: George Lucas’ creation, basically a blown-up Flash Gordon adventure with better special effects, has left all too many people thinking science fiction is some computer graphics-laden space opera/western filled with shootouts, territorial disputes, evil patriarchs and trusty mounts (like the Millennium Falcon).

“Star Wars” has corrupted people’s notion of a literary genre full of ideas, turning it into a Saturday afternoon serial. And that’s more than a shame — it’s an obscenity.

He has a point, and reveals a situation parallel to that of metal. Sci-fi was too hardcore and dry for most readers, but then if you add in princesses in skimpy costumes, wookies and light sabers, suddenly it’s… an action movie with soap opera aspects. The audience can tune into that, and so can all the basement greebos who will cosplay, imitate and nerd it to death.

Metal was also originally too hardcore and dense for most listeners, but then if you added in the drama of burning churches and murders, people could really get into that wacky far-out identity. Suddenly it’s hard rock with distorted vocals and Satan. The audience can tune into that, and so all the basement neckbeards emerge to record collect and/or emo it to death.

Two sides rapidly form in any debate: one side says we should have purity of essence of what is being done, and the other side thinks that this principle should be more malleable in order to support social popularity and commerce. I say stick with the purity of essence: metal was built on years of accumulated knowledge, and turning it into entertainment flushes that all down the drain.