Dark Tranquility releases new video for “The Science Of Noise”

darktranquility

Playing in the style of NWOBHM bands with harsh vocals (aka “melodeath”), Dark Tranquility have carved a name for themselves on the mainstream fringes of metal among the sensitive fans that look for a mixture of melody, polished production and a semblance of aggressiveness.

Dark Tranquility is coming back this year and have released a first video for their new single, “The Science of Noise”.

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No God Only Pain Joy of Suffering (2015)

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Combining rough and rowdy energetic chaos music with the type of black metal staging and melody that proved effective on the first two Gorgoroth and Burzum albums, No God Only Pain could properly be described as a black metal-influenced attempt to create an atmospheric genre out of the fusion between underground metal and a hardcore punk take on more roadhouse material like Motorhead. No God Only Pain retains the gravitas of the underground while giving it the energy and flexibility of the wider metal world, using the black metal theatrical-style song structures to introduce a mixture of speed, death, punk and heavy metal riffs.

No God Only Pain start their songs with a simple progression, usually in a minor melodic scale, and build onto it with texture of drums, bass and vocals and through the use of similar riffs in opposition, forcing the progression to mutate into different forms of the same riff. Eventually the song reaches a point of conflict, and then launches off in another direction, eventually bringing it to culmination and returning to the original theme. Riffs are noisy and simple but widely varied within their chosen styles and appropriate to each part of the song, without the randomness that 99% of metal bands seem to adore intruding; the sensibility of this album emphasizes continuity through conflict, and this comes out songs that alternate between immensely gratifying dark sounds and energetic droning counter-themes.

It sells short Joy of Suffering to refer to it as black metal, as it is more like a thematically-nuanced form of doom metal sped up to Motorhead speeds with the aggression of GBH. Each song has a powerful melodic hook and yet never shirks on the sawing high-intensity riffs, which propel the song forward so that it may continue to be both simple and variegated. Bonus cover of the Ramones “Pet Semetary” shows this style applied to familiar pop-punk and in the process making it more vicious. As metal searches for new outlets, this style may help grease the wheels by escaping expectations and unleashing a wider metal style to absorb the cult and hard-rocking impulses alike, forcing them to forge a voice worthy of the darkness in metal.

http://nogodonlypain.bandcamp.com/releases

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Deiphago – Into the Eye of Satan (2015)

Deiphago - Into The Eye of Satan - medresx300

Playing a mixture between the primitive South American black metal of Sarcofago, the unrelenting and mindlessly simplistic assault that borders on comedy of Marduk and something of its own, Deiphago’s Into the Eye of Satan is both a highlight and representation of half-cooked modern nostalgia metal. The references to the influences are pretty clear for someone to see and even though Deiphago escapes them and proposes something of their own, the sections in which we hear the older voices are two transparent. Rather than an integration of influences, we hear quotes to other composers in the midst of Deiphago’s maddened ramblings.

These raptures proper of a madman that Into the Eye of Satan exposes us to are as endearing as they are nonsensical. It makes one think of the epileptic attacks that Colombian’s Parabellum subjected the listener to. The difference is that the Latin American savant band actually produced coherent music within the wild and often disorienting music that nonetheless had a clear large-scale plan. Deiphago on the other hand attacks the listener with pure chaos, subjecting it to passages that border on noise improvisation and structures that appear to  consist of haphazardly placed extreme-sounding sections. The theme here is chaos, the destruction of music and ideas themselves while the picture is not completely given up on. While not incurring in the sin of trying to become atmosphere itself nor becoming self-referential symbols, Into the Eye of Satan sadly still falls short of a year’s highlight due to what I perceive to be compositional laziness and/or lack of controlling musical notions in spite of a solid artistic vision.

 

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Interview with Mike Browning 05-30-15

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As mentioned in our first article on the topic, the “first album” from Morbid Angel remains a vague category because the band recorded two first albums, each given a name starting with the letter A which fits into the alphabetical sequence to which their albums have conformed to this day. We took a few moments to speak to original drummer/vocalist Mike Browning (Nocturnus, After Death) about Abominations of Desolation versus Altars of Madness as the true first album of this essential band…

You were one of the original players on Morbid Angel’s Abominations of Desolation (referred to as AOD), which was released before most of the publicly acknowledged death metal classics. What was the band lineup for AOD? How does it feel to have participated in such a historic and musically intense recording?

The line-­up on the AOD album was:

  • Mike Browning -­‐ drums and vocals
  • Trey Azagthoth -­‐ guitar
  • Richard Brunelle -­‐ guitar
  • John Ortega -­‐ bass

At the time back in 1986 everything was just still called metal and it didn’t matter if you were more on the death or power metal side, it was still all considered Metal and the Metal crowd was unified and everyone got along for the most part, so to us back then we were just recording another new metal album and we weren’t concerned with being the fastest or the heaviest, we just did our own thing and kept it as original as possible. Back then the main thing was to be real and not fake in what we were doing.

Was it intended to be the first Morbid Angel album? How do you know? Was this fact …inconvenient… for anyone?

It still amazes me that this is even questionable, but here is the thing, we were offered a RECORD CONTRACT to record an ALBUM under the name MORBID ANGEL by Goreque Records, a label owned by  David Vincent and his partner Mark Anderson. We signed the contract and Bill Metoyer of Metal Blade  producer/engineer that recorded and mixed more albums than I can even think of, was hired to  engineer the album.

So Goreque Records rented us a UHaul truck and we packed up our gear and went  to a studio in Charlotte, North Carolina. We were furnished with hotel rooms and I met David Vincent and Mark Anderson for the first time face to face and the next day we started to record the album, after  about 5 or 6 days there we were finished with the recording and David Vincent sent all of us but Trey back to Tampa and kept Trey there by himself for the mixdown, little did the rest of us know that the whole time David Vincent was really brainwashing Trey and telling him how bad the album was and that  he should quit the band and come join his band. When Trey came back from the mixing, he acted like a  completely different person and everything went downhill from there.

What was the reaction to its release at the time (1986) and five years later in 1991?

Well that is the thing, the album never got released because I ended up catching Trey with my girlfriend and I beat him up for it and that was the end of me being in Morbid Angel because Trey and Richard moved from Tampa to Charlotte and did get in a band with David and his drummer Wayne Hartsell. I know that John Ortega had a copy of a rough mix that we had at the point that we all left to go back to Tampa, so when Trey got back he said that David Vincent told him that the bass playing was so bad on the album that we had to fire John Ortega if we wanted the album to still come out on his label and replace him with Sterling Scarborough, we didn’t even know who Sterling was, but again it was David’s idea for us to replace Johnny with Sterling, so Trey did it and the band only lasted a couple months once this happened.

When [AOD] came out in 1991 I think it confused a lot of people as to what it was because there was no information or pictures as to who was actually playing on the album, except for a couple of  lines in the front right corner of the cover that said it was AN ALBUM that was recorded in 1986, but never released, so even on the Earache version it says that it was an unreleased album, not a demo, it just also didn’t give any info on who was on it!

When did Morbid Angel decide to record Altars of Madness (referred to as AOM), and what were the changes between songs on that album and AOD?

I guess about two years later, so they had two years to actually work on most of those same songs and make them tighter and faster, they only changed a few words here and there to most of them and a lot of the drum parts were similar only faster.

When Earache released AOD, did they make any changes to the original recording?

I really don’t think they did, of course it never really got released back in 1986, so there is nothing to compare it to except the rough mix that John Ortega had and released as a bootleg.

Who is Sterling von Scarborough?

John Sterling Scarborough was his real name, but he went by Sterling Von Scarborough. He was a bass player from Atlanta that had a band called Incubus and David Vincent knew him and told Trey that we had to replace John Ortega, so he recommended Sterling and so Sterling came to Tampa and tried out for us and became our bass player. He was never on the AOD recording and he joined the band after we recorded the AOD album. We only did one live show with him at a place called The Volley Club in 1986 and Ammon (now Deicide) opened for us that night. Unfortunately that show was never recorded and it was the last show I ever played with Morbid Angel as well.

Why do you think Earache released AOD in 1991, five years after it was originally recorded? Why do you think they chose to claim AOM as the first album instead of AOD?

From what I heard was that they released AOD in 1991 to stop all the bootleg versions of it that were being made, from that one tape that Ortega had, all the bootlegs of it were made from that, so generation after generation they got sounding worse and worse. Earache and David and Trey made a deal to release the AOD album because David had the master reels, so he sold them to Earache and they gave Trey some money as well and they released it to stop the bootlegging.

Funny thing was I was on Earache Records at the time in Nocturnus and they never even told me that they were putting it out, I didn’t even find out about it until after it was already out and in the stores. That album has, guitar, bass, drums and vocals and I am doing 2 of those 4 things and I was never even told that it was gonna be released!

Did Morbid Angel take a different  compositional (choice of notes, not production or vocals) direction with AOM versus AOD? Why did they do that? What did the original direction offer that the new one did not?

Well it was a couple years later that they had quite a bit of time to work on those songs and a few more and with everything but the guitar being new, of course it was going to have a new and different sound, especially when you change vocalists. And if you notice, David tries to sing a lot more like me, but he gave that up and went for a completely different style on Blessed Are The Sick. They also had a big budget and recorded the album in Morrisound which is a studio known for Metal, that studio that we recorded AOD in was actually some kind of a country music recording studio, so the guys that ran that place had never even had any type of metal band even in there before, so of course you are gonna have a huge difference in the production because of those things alone.

Rumor has it that you formed a band named “Ice” with Trey Azagthoth, pre-­Morbid Angel. Wow… a moment in death metal history! What did you want to do with that band, and what was inspiring you at that moment?

Trey and I met in high school back in 1981 and I even remember his mom buying him his first guitar, a wood colored Gibson SG and we started jamming together in my mom’s back room of my house, so we put a little high school band together and even played the high school talent show. It was literally the beginning of what would become Morbid Angel.

I find that musical “inspiration” extends beyond other albums, but includes them. Were there any non‐musical experiences, books, ideas, plays, movies, thoughts, etc. that influenced you, and how did they parallel what you found in the music that influenced you?

Both Trey and I were into the occult, so when he moved into my area of Tampa and started going to school at my school and we met and started talking about what we were both into and we both were musicians that liked the occult and most especially we were both into a book called The Necronomicon and we really believed every bit of that book was true and real, so we decide to put a band together that was based on music that would please these Sumerian Gods that were in The Necronomicon. We were totally serious about what we were doing and the whole purpose of the band was to make music that would bring forth these Ancient Ones back to the Earth.

Did you and other members of Morbid Angel meet in high school, as is the rumor? Where was that? What was it like (hell?) and how did that help you bond?

It was only Trey and I as far as that ended up in Morbid Angel that knew each other in high school. Morbid Angel itself started around 1984 with me, Trey and Dallas Ward on bass.

The High School we went to was called HB Plant High school and it still is in South Tampa, there was an area where all the cool cigarette smokers and hippy type people hung out at the high school called The Alley and everyone would hang out there before school and at lunch and we met there and would always talk about music and The Necronomicon.

As “Ice,” what kind of material did you play? What songs did you cover? How did they mold your style? What was your practice schedule like? Did this influence how Morbid Angel did things later?

We really only played cover songs at first, like Judas Priest and Scorpions and Black Sabbath, because there was no Slayer or Celtic Frost or even Hellhammer yet back then. We did start messing around with some original stuff, but when I graduated from high school, Trey moved again at that time to the North end of Tampa, so for probably a good 6 months I didn’t even see him, so I started jamming with some other guys playing metal covers and Trey met Dallas and Charles, a singer and they had a drummer that was older than all of them and he lived in another town north of Tampa and he only came into town on some weekends to jam with them, so when I started talking to Trey again I decided to quit the cover band and start playing with Trey and these new guys Dallas and Charles and they already had a name for the band and it was called Death Watch. The singer got arrested and went to jail, so that is when we became a three-piece and Dallas was singing and we called the band Heretic, but we quickly found out that there was already another Heretic, so that’s when we finally became Morbid Angel.

How do you conceptualize death metal? Was progressive rock an influence? What about classical or  jazz?

I don’t really think most of the music I have done was only considered to be death metal, because it had a lot of different elements to it, especially with Nocturnus. But I would say that death metal is a very heavy, fast and aggressive type of music with lyrics mainly focused on death, gore and a lot of anti-Christian themes. For me progressive rock has always been an influence, I really liked Rush when I was in high school and they were about as progressive as you could get back then. I also liked classical because I had been in the school band, from grades 6-­‐10 playing percussion, so I learned to play all kinds of percussion like tympanis and bells playing classical and marching band music. I never really got into the jazz style of music, although I wish I had now, because jazz has some of the most amazing drummers and really off timing drum parts.

Your musical style is both highly proficient and idiosyncratic. How did you learn to play? What deepened your understanding of music? How important was the rising death metal scene in changing how you understood music?

It started even before that though because my mom had a 70s rock band that she sang for and they used to practice in the same back room that Trey and I ended up practicing in and I was only about 9 or 10, so I used to sit back there and watch them rehearse and I always liked watching the drummer play the most, so when they offered band when I got in 6th grade I wanted to take the drums of course!

Playing that style of music like marching band and classical stuff and also seeing my mom play in a band really gave me the early understanding of what it was like to play music and be in a band. I was into bands like Led Zeppelin and Styx when I first started and then I got into heavier stuff like Black Sabbath and Deep Purple and then Judas Priest and Iron Maiden and from there I discovered Slayer, Venom Mercyful Fate, Hellhammer and I wanted to be in a band like that, but I also wanted to be different, I have never been into copying anyones style and being like someone else, so I guess why even today I still kind of just do my own thing whether it makes money or not has never been a concern to me, I only play music because I get enjoyment out of it and if other people like what I do, then that is awesome to me!

How was AOD recorded? It sounds rough but preserves the texture of the instruments, instead of trading detail for loudness and polished sound like AOM. What made you choose to record it this way?

Back when we recorded AOD in 1986, we really didn’t know much about recording or what equipment was best for recording, so even though we went into a real professional 24 track studio, we still weren’t that prepared to do a well polished album. I had only been singing a couple months and some of the songs were just put together and we were also under a time constraint because we were in another state recording in an unfamiliar place and we only had so much studio time to get it all done.

If we had better equipment and more knowledge on recording, it probably would have sounded much better, but we were just a bunch of crazy kids with a record contract! I was also never included in the mixdown of the music, so all I got to hear was pretty much the raw unmixed tracks until Trey came back with the album mixed and finished. At least the album has a certain energy to it that was still able to come through, even with all the problems that we did have.

Can you tell us about your current projects, such as (but not limited to!) Afer Death 666? How are these efforts different from typical death metal, AOD and AOM? If people want to find out more about what you’re up to these days, where should they go?

Right now I have 2 bands with the same members in both bands, one is Nocturnus AD, which is a continuation of what I wanted to do with Nocturnus after we recorded The Key in 1990, it is much more technical sci-­fi stuff than what is on AOD and it has keyboards and it is tuned in E-flat which is what Nocturnus was tuned in back in 1987­‐1992 and the other band is just called After Death and as I mentioned it does have the same members, but After Death is a little heavier on the occult side of things and the music is less technical and more atmospheric and tuned in D.

The thing I keep up with most is my Facebook page, which is just under Mike Browning and it has the most up to date info on it, but we also have Facebook pages for Nocturnus AD and After Death and we also have a website www.afterdeath666.com , which has info for both bands on the site.

http://www.youtube.com/watch?v=L2EAo90fGzE

http://www.youtube.com/watch?v=6mfvSSl9L9M

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Shroud of the Heretic – Unorthodox Equilibrium (2015)

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Skillfully bringing together doom/death, modern atmospheric and war metal styles, Unorthodox Equilibrium is more than a fitting name for describing the musical approach used in this album. Bands playing in any of the aforementioned styles have typically fallen prey to different misconceptions. Some have failed by attempting to adopt an orthodox position simplified to the precept that genre cliches guide songwriting and that the result will be good if it “feels good”. Others have taken a route that attempts to bring more original ideas into the mix but whose ultimate goal is still that each section gives them a certain feeling, an “atmospheric/ambient” effect. We can summarize the cause of these blunders by saying that their approach has been too pleasure-oriented.

In Unorthodox Equilibrium we can hear familiar voices bearing the mark of Worship in Last Tape Before Doomsday, Disembowelment (I refuse to follow ridiculous indications as to what letters should be written in uppercase format) in Transcendence into the Peripheral and Esoteric in Paragon of Dissonance.  Unlike them, though, Shroud of the Heretic only slightly avoids falling into complacency with the immediate effect of their arrangements and instead channels these as methods used measuredly. The band manages to promote a sense of movement in each section while maintaining atmosphere without depending on stagnating in the harmony within one section or getting anchored to one kind of texture or intensity level for too long.  This makes the album an incredibly varied experience within the non-restrictive but focused confines of a florid and eloquently coherent language.

Independently of whether this was a conscious decision or not, the heterodox and non-monolithic composition route taken by Shroud of the Heretic avoids this atmospheric metal trap and represents an excellent indicator of an artistically healthy direction for this subgenre of metal.

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Dew-Scented streams new track

dewscented-album

German metalcore band Dew-Scented will release their tenth album, “Intermination,” on June 30 in North America via Prosthetic Records.

Vocalist Leif Jensen says, 
‘Affect Gravity‘ is probably a bit of an unusual track for Dew-Scented and not only because of the talkbox at the beginning. It’s got quite some melodic riffing and a very dark twist, but it’s always dynamic and heavy. It turned out to be one of my personal faves on the album and I look forward to playing it live too!
Drummer Koen Herfst added,
I tried to really emphasize the aggressiveness of the song by playing pretty much straightforward and really loud in the parts that ask for it. I love the way the toms turned out in the mix, which makes the parts that lead into the verses really heavy. Halfway through the song I do a groove inspired by Derek Roddy, which is basically a blast-beat on my second snare combined with a back beat on my main snare. After that I do a really heavy and basic groove which breaks things open in the guitar solo.

 

https://soundcloud.com/prosthetic-records/dew-scented-affect-gravity/s-bl5Zm

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Dark Quarterer’s Ithaca to be released on Vinyl LP Format in September

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The target date for the release of Ithaca has been set for September 19. The album was release April 25 on CD by Metal on Metal Records to much acclaim.  Mastered specifically for vinyl format, the release will include two exclusive 2010, live bonus tracks that were specifically chosen by the band for their quality and uniqueness. The first is a version of band’s own classic “War Tears.”  This version of the track is sung in Italian, making the interpretation of singer Gianni Nepi  particularly passionate. The second  is the long, touching piece “Deep Wake”.

Ithaca is a concept album inspired by the 1911’s poem of the same title by a Greek poet, Konstantinos P. Kavafis (Constantine P. Cavafy), who used  Odysseus’s travel from the Trojan Wars back to his home-island as a metaphor for the journey of life; the goal is not important, but the journey itself. Stylistically, it’s a mix of ’80s epic heavy metal with ’70s progressive rock, and some elements of doom.

Tracklist:

  1. The Path of Life
  2. Night Song
  3. Mind Torture
  4. Escape
  5. Nostalgia
  6. Rage of Gods
  7. Last Fight
  8. Peace
  9. War Tears (live)*
  10. Deep Wake (live) *

*Vinyl-only bonus track

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Undergang – Døden Læger Alle Sår

undergang

Playing a cavernous underground music, Undergang have crystallized a style in Døden Læger Alle Sår that harks back to the sound not only of obvious Scandinavian forefathers but also to that of Morpheus Descends and Demoncy. Rather than spiraling through serpentine corridors as Incantation does, Undergang uses vocabulary from the Swedeath lingo here, and then the atmospheric death metal riff of Morpheus Descends there, only to descend into a the more inconspicuous atmospheric tremoloing of Demoncy to further the expression. Enriching this mixture of influences, we can also find unexpected doom-like moments with the economical and spacious approach of Worship.

 

Even though all these are present in Døden Læger Alle Sår, the style parade that a collection of influences often results in is not present here. It is also very important to stress that Undergang does not fall into trope repetition nor does it wink at the listener with a cliche here and a cliche there. The band expertly appropriates the different stylistic conventions under a overall Swedish death metal mantle and, more impressively, escapes the cliches of the latter as well. The reason why it can work is because the grindy Nihilist, the American Morpheus Descends and the decorative ends in Demoncy and Worship – like breaths are all compatible. It is only unfortunate that while all this has been accomplished, Undergang’s own voice still seems only visible as a blurry image behind this coherent, translucid tapestry.

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Entrails stream track Obliterate

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Two weeks away from the release of their next full-length album, Obliteration, Entrails are giving the public a small taste of what is to come. Captured by guitarist Jimmy Lundqvist at his own Bloodshed Studios and mixed and mastered by the famous musician and producer Dan Swanö (Edge Of Sanity, Bloodbath, Aeon, Hail Of Bullets etc.) at Unisound, Obliteration is a nine-track old-school Swedish death metal album.

Producer Dan Swanö commented:

I guess Entrails have sold their souls to the Devil because there is no other way to explain how a band that’s been doing the same style of SweDeath for more than twenty years, can keep making better and better records! In fact, some of the tracks on this album are among the best death metal songs I have ever heard. Such a great album…it pisses me off!

You can listen to Obliterate on Soundcloud.

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“Selling out” is as real as entropy

metallica_-_their_money_tips_the_scales_again

“Nothing gold can stay,” Robert Frost famously wrote, referring to the tendency of all things in life to break down and become eroded versions of themselves. In addition to the obvious tendency of aging and death, we moderns have become familiar with the term “entropy” for the proliferation of possible options that then then renders choice almost impossible. Underneath all of this a more virulent tendency lurks, which is the human habit of destroying everything we encounter, including — especially — our own best creations.

In heavy metal we think of this through the decline of bands from excellent and striking to a version of what we already know is popular, like the steady unraveling of Metallica from the band that made Ride the Lightning to a country-fried version of Motley Crue or Led Zeppelin. We see it other places as well. For the last two decades, I have relied on a certain British company that makes teapots as a source of reliable gifts. People friggin’ love a quality teapot. But a few weeks ago, the company was sold, and the MBAs moved in and quickly figured out how to add a stylish handle to the teapots and make them of cheaper material and less of it, translating into fragile and less-effective teapots.

This parallels what happens to interesting movies from Highlander to The Bourne Identity which is that after an interesting premiere, the sequels emerge and they are of not only lower quality, but outright stupidity. The decision-making and leadership choices behind these movies are just of a radically lowered degree, such that if the first movie was a genius the followups have the abilities of a moron who works as a bureaucrat. For example, The Bourne Identity gave us a fast-paced and intricate but interesting script which maintained the emotion of a character lost in a world where he has no roots, but the sequel managed to not only hit every Hollywood cliche but present them in a series of improbable scenes which were clearly derived from better versions in the earlier film, all while creating the emotional flatline that is the result of cardboard characters and nonsensical motivations. We might even target Star Wars which, after an initial foray which mixed humor, sci-fi, religion and a classic quest narrative, dove into the edgy but pointless followup and then threw in the towel and headed for the gift shop and standard Hollywood dreck with the third.

It would be nice to be able to blame Hollywood, whether of the movie or music industry variety, but the grim truth is that this pattern shows up in more than teapots and speed metal. It appears anywhere humans attempt to organize themselves. The large tech companies who were visionaries and rebels a generation ago are now stodgy corporates, albeit with the appearance of being insightful and life-positive, whose products are designed to manipulate us to buy more of their high-margin offerings. Even the most necrotic of underground metal bands fall prey to this syndrome, but for miniscule amounts of money and fame, suggesting that the classic narrative of “selling out” — changing your sound to be more like Motley Crue or Led Zeppelin, both rock/metal hybrids that allow people to purchase edginess of metal within the familiar and non-threatening music of the herd, like jeans or Jack Daniels or other “extreme” products that in fact reflect extreme conformity — is incorrect and money and fame in itself do not explain the motivation for this choice.

Considering the nature of this problem as universal or nearly so, it makes sense to analyze it at a level lower than the reward itself, and instead to look at motivations. People are fundamentally social creatures; we are pack animals, allegedly at a higher level of evolution than the apes but retaining their most fundamental behaviors (and if you disagree, I’ll hurl a turd at you while beating on my chest and howling). We motivate each other with social guilt and shame, but that is only the stick; the carrot is that we offer inclusion to others who do things that please us, and create “heroes” out of those who do what many of us find appealing. This is the underlying mechanism of the sell-out, which is not so much profitable — since it exists as attempt without certainty of reward — as it is sociable.

When Metallica switch from “For Whom the Bell Tolls” to “Nothing Else Matters,” they are offering a simplified version of their edgy sound that more people can understand. This gives everyone the warm fuzzies, since it offers peace through pacification of others, and makes Metallica appear more altruistic and friendly. It also retains the surface appearance of extremity, which lets ordinary conformists play the charade of extraordinary (and possibly visionary) non-conformist without any risk to themselves, since what they are actually doing is buying a product which is just another flavor of the same ordinary rock everyone else litens to. Selling out is offering a product that is designed to please more people by giving to them what they already think they want, and by not challenging them, allows them to confirm their status as having valuable lives without raising the bar and forcing them to exceed their normal, self-interested and self-referential or narcissistic behavior. When you see something good go bad, it is almost always the result of this phenomenon, which consists of self-interested producers expanding their market by lowering the different-ness of their product, and in turn allowing the social group to feel pleasant illusions about its togetherness.

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